Hillary Clinton has gained the support of the “Super PAC” which raised funds for Obama, as she readies her run at the White House in 2016.
A Political Action Committee (PAC) is an organisation that collects contributions for electoral campaigns, then spends the money on either positive or negative advertising for a candidate. Any organisation that receives or spends more than $1,000 to influence an election, is a PAC.
Priorities USA Action is the super PAC that appears to be backing HIllary Clinton for 2016. The committee is mainly made up of former Obama advisors, but as of yet, no statement has been made by Clinton over any election bid. The strength of support for her super PAC may well end up being one of the deciding factors, on whether or not she chooses to run.
In 2008, the Obama team significantly out-raised the Clinton camp when Obama was looking for the democrat nomination. Now, these same democrat planners have moved to support Hillary. They are trying to bring their voter targeting techniques and data analysis methods, to her aid.
The Obama team did a highly effective job of getting support from African-Americans, Hispanics, women and the young; as well as the usual democrat power bases in large union organisations. This left Mitt Romney with a significant popularity gap going into the 2012 election, and republicans will surely be seeking to reverse this for 2016.
Two new key figures for Priorities USA Action are Jennifer Granholm, the former governor of Michigan, and Jim Messina, who was Deputy Chief of Staff for Obama between 2009 and 2011. Both of these power players will be helping Clinton ready her White House run, because she is currently the clearest candidate within the Democrat party.
The PAC is looking for contributions in the hundreds of thousands to get the ball rolling. Although they cannot legally coordinate their campaign with that of Clinton herself, they are likely to build a war chest in order to respond to negative campaigning by republicans, before any declarations of intent occur.
Priorities USA was a heavy spender in the 2012 campaign, with $67 million spent on attacks against Mitt Romney; especially early in the campaign. Indeed, Priorities USA was part of the pro-Obama movement that raised more than a billion dollars. Effective micro-targeting of small political demographics through television advertising, was a hallmark of the Obama campaign last time around. They are expected to do the same for Clinton, in 2016.
In fact, many democrat PACs have recently seen Clinton supporters added to their ranks, suggesting that anyone wanting to run against her — within the party — will have an uphill struggle.
Another democrat stalwart, Stephanie Schriock — who has long campaigned for women’s abortion rights — may even be up for the top job of managing Clinton’s campaign. Abortion rights have recently been under attack at the state level; even though much of the new legislation has already been deemed to be likely unconstitutional. This appointment of Schriock gives a strong indication of where the key political battle for women’s votes will be, come 2016.
Another PAC, “Ready for Hillary” has already raised $33 million in the last 12 months. Which is excellent to know, as Clinton readies herself for the 2016 run at the White House.
By Andrew Willig