J Stars Victory Vs Stays in Japan and Misses the Money (Video)

J-Stars Victory Vs.

In Japan, the biggest Shonen manga around is from Jump Comics. Shonen Jump, a weekly magazine, has birthed legendary manga such as Naruto, One Piece, Bleach, and Dragon Ball. The characters from these manga all combine in a fighting game developed by Namco Bandai called J-Stars Victory Vs. which has gained huge popularity. Even in the United States (US), a person would have to have been living under a rock to not have heard at least of the Dragon Ball franchise. One-Piece had a full-page advertisement in popular New York papers earlier in the year as well, and is growing in notoriety. With the growing popularity of J-Stars characters in the US market, it would seem obvious that a game combining all of the popular Shonen Jump brands would be coming straight to take advantage of that market, but that is not happening. The Game, J-Stars Victory Vs. is staying at the magazine’s home in Japan. This potentially short-sighted decision will likely cause the company to miss the potential money to be made by opening up to the US market.

The game features far more characters than just those from the most popular anime in the US. Some of the more obscure J-Stars titles from a US perspective may only ring a bell for many Americans.  Gintama, Assassination classroom, Katekyo Hitman Reborn, and Kuroko no Basket are all names known well in Japan, but which are known to only the most dedicated of anime fans; of otaku, in the US. Due to the lack of support for its other anime, developers have made the decision to stay at home. On the surface, it may appear to be a wise business decision, but it grossly underestimates the American otaku market, and might just be a massive mistake.

The fact is, in the case of many of the manga represented in the J-Stars Victory Vs. game, there is already a large US following. Many people plan on importing the game from Japan just to experience battles between favorite characters from even just a small number of the anime featured. Those who do so would be introduced to the other anime, opening up possibilities for profit. If the game stays in limited release, acquiring the game would be more of a hassle for all but the most devoted of fans. Without an American or European release, that will not happen in large enough numbers to capitalize, and that money will be left on the table.

There are precedents to suggest the merits of a more expansive release. Looking at the character of Roy appearing in Super Smash Bros Melee caused the series to come out worldwide,simple extrapolation makes it easy to see the potential for bringing these stories to American and European audiences. People would buy this game. From Otaku to Weeaboo, casual fans to hard-core, from anime watchers to people who just like fighting games, there is an audience. It is difficult to fathom how this market which is desperate for favorite anime content could be missed. There have been many games that have shut out the foreign, the American and European, fan base with missed sales opportunities. It seems an unfortunate lack of insight to pass up the chance to give fans of Shonen Jump all over the world the chance to experience their dream battles, while raking in a nice profit.

Other similar games such as Jump Ultimate Stars have been released before, also in japan only, but none have been on this massive scale. With an expanding Japanese market, it appears ridiculous that the potential for financial windfall from an international release has not been recognized. The J-Stars game has been hailed as a great concept, and the product it known to be well made. With this going for the franchise, an underestimated fan base should not be the cause of its lack of larger-scale distribution. People in the American and European otaku community have screamed out for its release through petitions, and those unaware of its existence jump at the knowledge that such a game exists.

It may be possible that it is already planned to be released overseas, though nothing is confirmed. Namco Bandai already trademarked a possible domestic name, “Awakened Legends Vs.”, but there have been no announcements.  As long as J-stars exists, there will be a demand for it, so to not fill the demand looks like a move that is counter-intuitive as well as counter-productive. The J-Stars Victory Vs. fighting game will be releasing on March 19 for the PlayStation 3 and PlayStation Vita in Japan. If it stays there only, Namco Bandai may be missing out on a lot of money to be made from a game featuring so many popular anime characters to a starving American market.

By Jim Malone





13 Responses to "J Stars Victory Vs Stays in Japan and Misses the Money (Video)"

  1. Patrick john   July 31, 2014 at 1:26 am

    They should be releasing the god eater 2 here in US cause the god eater burst was a big hit here in US. US is waiting for that game all the kids and teenagers that wants god eater 2 are waiting namco bandai should really release god eater 2 and j-star victory vs here in US

  2. Adam Tucker   March 9, 2014 at 4:10 am

    Okay so the reason one should do research before writing an article is so that they don’t come off as horridly uninformed as the one who wrote this does. Do you or anyone agreeing with you even understand why they can’t bring it over here? Licensing here is vastly different from in Japan. In Japan, everything is owned by Jump, so they can just do that. Over here, everything is split up; you have anime being owned by Viz, Funimation, and all the various companies owning the more obscure stuff, not to mention the even further different companies that own game rights to some of these anime.

    So just by bringing it over here they’d have to pay every single one of these companies to buy back every single title and character after the costs of making the game in general, pay every game company holding rights to certain anime right now, all just to bring it here. I don’t think you understand how much that costs, literally if it had world wide support and had the best sales of all time in gaming history they would barely break even JUST because of the costs of bringing the game here. God forbid if they actually dubbed it and paid for it to be a physical copy here so even if the first part were possible, the costs for that would prevent it from being a physical copy and would be digital only. Then to never, ever be able to make the money back on that just to bring a digital game over here when they can just bring it to Europe and sub it, it’s just literally impossible. It’s not that they ‘missed the mark’, or that they are holding back, doubting America’s audience, or just scheming against us, whatever you want to try and believe. It’s merely that it is not only financially impossible, but it’d be financially stupid even if it were possible.

    Speaking of Europe, another thing this research lacking article forgot to point out (or find out), it was Namco Bandai Europe that patented the name “Awakened Legend VS.” So if any rumor holds true, it’s not possible for US still, just Europe. Which would be great because we can import it subbed.

    Still, the point is that this article should be ignored in it’s entirety. It’s based on completely false information and no research at all and just states nonsense that is not true. Yes, the article is saved under ‘Opinions’ but there is such a thing as an invalid or wrong opinion when the opinion stated is factually incorrect. In short, don’t listen to a word this article has shown, not one thing is correct here, it is wrong from every angle.

  3. Vincent   March 7, 2014 at 8:08 am

    Isnt the bigger issue licensing in US rather then whether or not they want to bring it over? If im not mistaken I think Atari has the rights to release DBZ games in the US where as this game is made by Namco which would be a whole legal mess when trying to release it here.

  4. Timon64   March 4, 2014 at 4:19 pm

    At least put subtitles, that’s all im asking for…

  5. john   February 28, 2014 at 9:04 pm

    this should seriously be released in the states , i would buy it full price in a heart beat

  6. Ruben   February 24, 2014 at 7:53 am

    This game will only come out in Japan, same story as Jump superstars & Jump ultimate stars. which i also imported

  7. chris silva   February 22, 2014 at 7:30 am

    this game no matter what the name or what cost i will buy this game a hundred times if it comes out in the united states for both systems each!

  8. joseph hernandez   February 11, 2014 at 7:41 pm

    I would love to buy it if came to usa I would buy many copies if came to usa I relly like this game.a lot there a lot of people I know that would buy it I would buy copies to give a way I am young but I would really appreciate this game

  9. Allen   January 30, 2014 at 8:33 pm

    come on now, its namco bandai! in order for something to be released in the states they flip a coin three time. and if at anytime that coin hits tails. the us release is scrapped! i mean look what they did with TOG! it bombed in japan for the wii, so they ported it to ps3 then that did ok so they flipped a coin. got heads three times so they felt they had no choice. they must have hit three heads with this and they realized people would like it so its time for a do over.

  10. Timothy Pearson   January 22, 2014 at 3:35 pm

    There needs to be a large group of American fans that need to go over there and speak some sense to them!

  11. Jhiand na   January 22, 2014 at 10:07 am

    even if the name changes to Awakened Legends Vs, I’d still get it if the gameplay is the same with english subs at least.

  12. Diaonna Hughes   January 21, 2014 at 6:03 pm

    I’ve been waiting for J Stars for almost a year. I was really hoping that they would release it in the US but if they’re going to change the name to something as lame as Awakened Legends Vs, I think that I would still rather get the Japanese import.

  13. Steven   January 20, 2014 at 7:41 pm

    Oh well, I knew this wouldn’t come to the states, I’m just going to import it when it comes out.


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