Porn Company Supporting PS4

Porn

The internet porn company, Pornhub, made the announcement Wednesday via Twitter that they would be the fully supporting the Playstation 4 (PS4) browser. While it has not yet been made certain whether PS4 is creating an application to interface with the service, or whether it is an unofficial compatibility, that is probably because it is not yet certain. Without a doubt, the Social Media Monitoring (SMM) tools that Sony has at its disposal are listening right now to hear what people are tweeting and posting about around the world. By the time somebody gets around to holding them down on an answer about their plans, they will have hard numbers about whether or not they should develop that app.

Of course they could sponsor a porn app in Australia, where they launched the PS4 with such a dearth of video interfaces that, early on, they were comparing its functionality with that of a VCR. It would be like dropping water into a desert. There would be such an immediate flood of information available that they could project the impact and liabilities involved in releasing a sanctioned porn app in other markets.

As it is, in the absence of Adobe Flash support, Pornhub is already available, though having to activate the HTML5 playback is often complained about. In effect, the porn site is already in Beta.  SMM tools are there to see how it goes. The tools are listening to our conversations in case the need arises to direct the points of inquiry or the subject matter. They will know what they need to know because we will tell them. In fact, we already have.

Gamers have been hearing that there was going to be a porn company that the PS4 browser would support for some time. At the same time, no promises were ever made by the company about sanctioned porn apps. Apparently, the information gathered was favorable enough that Pornhub is confident enough to toss the ball back into Sony’s court. Since the latest tweet went out about the porn site being supported by the PS4, there can be no doubt that they are listening to hear what the public thinks on all channels. This is the time and place to let the company know whether or not porn should be on the official menu. They are going to be listening.

This is the age of instant market research. As the public tunes in to the extents to which their preferences and habits are already being tracked, the awareness that it can work the other way is beginning to dawn on the public consciousness. When restaurants are able to change their menus based on what people are posting about their dining experiences, how long can it take before that restaurant begins to get people calling back and placing orders? ┬áThe technology for monitoring is not that new. It doesn’t take too long for anyone with a reasonable amount of cleverness to determine what words or phrases will get them monitored. They can, to use a Star Trek reference, “hail them.”

Like something out of an M.C. Escher sketch, the information flow circles in on itself. It is more direct communication than direct communication. What one in 1000 would write in a letter or e-mail directly to the company, is something that 900 out of 1000 will tweet or post on Facebook about. People can scream at Sony , “I want porn!” from the relative anonymity of the innocuous share of an article writing about PS4 that mentions porn, or a podcast that has the two in the same episode. It really isn’t new. It is a conversation that fewer and fewer people are unaware of.

When Pornhub tweets about supporting PS4, they are daring the public to make their preferences known. They are generating a conversation and providing market research with a couple of mouse clicks. The subject of porn sites and PS4 is out on the wire, and Sony is almost certainly out there listening to hear what people have to say.

By Jim Malone

Sources:

JPS

Twitter

Gigaom

SMH