The Super Bowl never fails to attract advertisements worthy of the several million dollar price tag. As the Denver Broncos and Seattle Seahawks gear up to face-off at the Super Bowl this coming Sunday, Hollywood also prepares to bring out spots for their biggest films of the year. Companies that want their commercial to play during the big game this year will have to shell out four million for the thirty second spot. Four film studios are willing this year to fork over the cash necessary to get their tentpole movies a spot during the big game. As of right now, five films are expected to air a spot this Sunday at the Super Bowl.
Disney has two films that they will be pushing this year with one notable exception. The first one scheduled for release on March 20th is Muppets Most Wanted. The sequel to the 2011 film has a tie-in spot with Toyota during the big game. Along with Jim Henson’s most famous creations, the film also stars Tina Fey and Ricky Gervais. The house that the mouse built will also be airing a spot for Captain America: The Winter Solider. The superhero sequel has Chris Evans reprising his role as Captain America and features the return of his fellow avenger cast member Scarlett Johansson as the Black Widow. Robert Redford also has a role in the film, his first as apart of this ever-expanding Marvel film universe. The film was directed by the Russo Brothers, most famous for their work on the television series’ Community and Arrested Development. Somewhat surprisingly, Disney will not be airing a spot for their August 1st release The Guardians Of The Galaxy. The sci-fi adventure stars Chris Pratt (TV’s Parks And Recreation) and Zoe Saldana (Avatar) as members of an intergalactic superhero squad. The space opera directed by James Gunn (Slither, Super) will be the final film in the Marvel universe prior to the release of Joss Whedon’s Avengers sequel on May 1st, 2015.
Not content to let Disney have the entire superhero spotlight, Sony will be airing a spot for their highly anticipated sequel The Amazing Spider-Man 2. In theatres May 2nd, the film features the return of stars Andrew Garfield and Emma Stone. This time, Spider-Man will be forced to battle against new foes Electro and The Rhino played by Jamie Foxx and Paul Giamatti. The film marks what Sony is hoping to be the beginning of their own Marvel-like universe. Currently well into pre-production are The Amazing Spider-Man 3 and 4 as well as a spinoff series to feature the web-slinger’s villains currently titled The Sinister Six.
Paramount and director Michael Bay also plan on bringing a spot for their forth instalment into the Transformers franchise. Titled Transformer: Age Of Extinction, the action film stars Mark Walhberg and features a entirely new cast of characters from the previous entries. The sequel is set to open on June 27th.
While it is highly unlikely that it will be one of the biggest films of the year, Lionsgate is wisely bringing their taste of Hollywood to the Super Bowl in the form of the football-themed Draft Day. The film directed by Ivan Reitman stars Kevin Costner as the fictional manager of the Cleveland Browns Sonny Weaver. In the comedy-drama, Costner attempts to secure the number one overall draft pick for his team through any means necessary. The film is set to open wide on April 11th.
The final film scheduled to air a spot during the big game is also opening the soonest. Breaking Bad‘s Aaron Paul leads a cast of mostly unknowns in the high octane racing thriller Need For Speed. Paul is a blue-collar mechanic forced to race across the country in the most expensive cars the world has ever seen in order to save his fledging garage. The film is based off of the widely successful video game franchise of the same name. Need For Speed is directed by Scott Waugh (Act Of Valor) and opens wide March 11th.
The Seattle Seahawks and Denver Broncos take the field this Sunday at the Metlife Stadium in New Jersey. As one of the most watched events in any given year, the Super Bowl never fails to bring out the best Hollywood to offer in the coming months.
By Benjamin Murray