Super Bowl XLVIII is likely to be played in relatively cold weather, and it is raising a lot of interesting debate whether a future Super Bowl should be held under adverse weather conditions. The forecast for this upcoming Sunday is a high of 36 degrees with potential snow showers. It is the first time in the NFL history that the most spectacular game will be played at almost freezing temperature.
It was initially speculated that the Giants and Jets were awarded to host Super Bowl as one-time deal because they privately financed the construction of $1.7 billion MetLife Stadium without any assistance from the NFL or other owners. Also, there has been some discussion since the 9/11 terrorist attack on New York City that the America’s most favorite game should be held in New York. Former NFL commissioner Paul Tagliabue suggested the idea to Wellington Mara, the late New York Giants owner; Wellington’s son, John Mara, Giants co-owner, is the chairman of the New York-New Jersey Super Bowl host committee. On Monday, he indicated that he wants another Super Bowl in New York sooner than later, although he admitted that it depends on various factors, especially NFL team owners. Behind all the media frenzy on the Super Bowl XLVIII, however, the cold-weather Super Bowl in MetLife Stadium has raised an interesting debate about a future Super Bowl venue.
Proponents of a future cold-weather Super Bowl argue that weather is an integral part of the game. The Ice Bowl, one of the most memorable NFL games, was played at about −15 °F with an average wind chill around −48 °F. The Super Bowl should not exempt players from challenges that they face throughout years. When teams play, weather condition is a big factor in their game plan. After landing in New Jersey on Sunday, Denver coach John Fox told reporters that weather conditions have been a part of NFL tradition and indicated that an ultimate winner is “weather-proof.”
Opponents counters that the NFL’s biggest event of the year is for everyone to enjoy. There may be fans who just cannot attend the game under adverse weather conditions. In addition, bad weather will decrease the quality of performance on the field. People want to see the best of the best playing against each other without any hindrance. Lastly, there is also a chance that lower attendance caused by bad weather condition would lead to lower business activities surrounding the Super Bowl and thus potentially lower revenue for the NFL
Some, however, argue that weather condition itself will have very little impact on Super Bowl Revenue. Most people in attendance are not fans for either team; they are most likely NFL league and team staff members, host city officials, league advertisers and their clients, and any people with enough cash and time to buy expensive seats. And most of revenue for NFL comes from Super Bowl advertisement spots. It has been reported that a 30-second advertising spot on Fox on Sunday is more than $4 million, and that all adverting spots have already been sold out.
Both proponents and opponents of the Super Bowl XLVIII at MetLife Stadium have brought some valid arguments to their interesting debate on New York-New Jersey weather condition. Only weather on this coming Sunday can provide a clear resolution to the debate.
By Jonathan JY Jung