Bruno Mars has been met with harsh speculation and criticism about being selected to perform in the NFL’s halftime show; however, there are a myriad of reasons why Mars actually deserves the gig. The NFL halftime show has a long standing legacy of having either outstanding or terrible halftime shows. The 2011 Super Bowl had one of the worst flops to date with the Black Eyed Peas and Madonna, with a seemingly phenomenal performance by Beyoncé Knowles in the following year. Although Bruno, at only age 28, does not necessarily belong in the veteran caliber of Super Bowl performers, such as Michael Jackson, Bruce Springsteen, Paul McCartney and Prince, he does have some supporting evidence to warrant the benefit of the doubt.
One of Mars’ greater accomplishments happened just a few days ago, winning the best pop vocal album Grammy Award with his latest album, Unorthodox Jukebox. Mars was also named Billboard’s top artist of 2013, as his R&B-pop sound has become a staple for radio stations around the globe. The young musician has connected to fans of all ages, with his live performances that are critically acclaimed. The singer has also produced and written songs for artists including CeeLo Green, Justin Bieber and Alicia Keys. These exalted accolades are why Bruno Mars actually deserves the gig, why he deserves a chance to join the greats with a spectacular show. Mars said he hopes to get the people dancing and smiling, even if the microphone is a frozen popsicle. Bruno, a Puerto Rican, also alluded that he would be singing in spanish, and giving out t-shirts after the game.
It has been since reported that the NFL reached out to Mars first, not vice versa, after a long scouting campaign conducted at his live performances. Mars admitted to Forbes magazine, they were going to his shows and one day just got him on the phone and popped the question. The young singer understood this would be the biggest stage of his career, an honor that you can not say no too.
In continuum with Super Bowl custom, the young Puerto Rican will not be getting paid for his performance. Rather his compensation comes from his exposure, which amounts to a 12-minute commercial like performance, which theoretically should conjure sales for albums, merchandise and concert tickets. To help put the 12 minute performance into context, Super Bowl advertisers pay $4-million dollars for a 30-second commercial clip.
The temperatures are suppose to be around 30-40 degrees around kick-off, locking in to around freezing temperatures at half-time. Bruno Mars, raised in Hawaii, doesn’t seem to be worried about the harsh singing conditions, another testament to why he actually deserves the gig. It has recently been reported that Mars will be joined by the Red Hot Chili Peppers in collaboration for the half-time show. Mars has revered the California band as one of the major influences in his music development, referencing their song Salute to Kareem. The young singer was compared to having the confidence of Peyton Manning in his pre-game press conference, lets see who he performs like.
Opinion By Zane Foley