Activision, one of gaming’s biggest publishers, is set to make 2014 its year with the help of a revived Call of Duty, and reportedly joins the best games of this year. It is no mystery that 2013 was not Activision Blizzard’s best year, but CEO Bobby Kotick unveiled the enterprise’s plans to find “sizable financial returns on mobile and tablets.” Along with the highly anticipated Hearthstone and Destiny, Call of Duty is set obtain a new installment and sub-brands.
Activision has decided to move one of its most iconic games to a three-year development cycle and offer Sledgehammer Games the leading development role. Therefore, gamers will experience a different approach with Call of Duty, namely three sub-brands called Ghosts, Modern Warfare and Black Ops. The change is that each of the installments will be given a three-year treatment. Activision Publishing CEO Eric Hishberg explains the bold move and mentions that developers will have more time not only to design new features that bring this game back into the spotlight, but also to spend more time on details. Now that Call of Duty has been revived, it is said to join the best games of 2014, but gamers should expect to see installments of this franchise on a yearly basis.
Although not much is known about the new installment, Kotick described it as “perhaps the best Call of Duty game ever created.” Moreover, rumors say that the game will be a new installment in the Modern Warfare series, since Sledgehammer collaborated with Activision on the third Modern Warfare.
With Call of Duty revived, Activision could rely on it to register a comeback, but instead the company has a record pipeline for 2014 with two properties that could become best games of 2014. Destiny is made by developer Bungie which is known for producing the Halo franchise. Taking into consideration that Halo sold over 50 million units and received a score of 90 out of 100, Activision now believes that Destiny could join Call of Duty and Skylanders on the podium of billion-dollar franchises.
Moreover, the new property is reportedly expected to become the most pre-ordered title in history and gamers should expect its launch on Xbox and PlayStation consoles possibly in early September. Kotick believes that Destiny will have the “biggest new IP in our company’s history.”
Activision’s other ace in the hole is Hearthstone, a free-to-play digital strategy game populated with characters from World of Warcraft. If Call of Duty receives an improvement, Hearthstone means going back to basics. The game was launched in beta mode last month, but the company already mentioned that it attracted “millions of players,” as well as “strong engagement and monetization.” This could mean great things for Hearthstone, as Kotick called Hearthstone Activision’s “fourth mega-franchise” which follows in the footsteps of StarCraft, WarCraft and Diablo.
Call of Duty remains a priority for Activision and although three different lineages going at once may sound too much to handle, gamers are now reportedly interested in the fate of the game’s online version, which is said to aim at China’s community of gamers. A revived Call of Duty will surely join the best games of 2014 and they all seem to wear Activision’s label.
By Gabriela Motroc