Digital Marketing is a new technological term that bursts into the world of industry. It can be defined as the promotional exposure of products or world brands through one or more forms of social networking. It has been deemed to be the new economic boom approach. Traditional marketing methods of merchandise have become less profitable and outdated. It only focused on T.V and newspaper ads to attract consumers attention. However, with the revolution in the social media and the change of interests for individuals, there had to be a way of changing the archaic marketing strategies.
The channel that is most closely associated with digital marketing strategies is ; the internet, others include text messaging, mobile apps, radio channels, podcasts, etc. Internet is the most suitable environment for the success of a digital marketing strategy. It is the place where customers across the world interact. For instance, YouTube is one of the significant mainstream channels where customers review products, get introduced to new brands, try samples of products, share views and discuss different features of an industry as well as watch ads. It is not only a source of entertainment but a wide field of investment for marketers. E-blast (E-mail Marketing) is another way of reaching wide range of people. It aims at sending a commercial message to a large number of people using e-mail. It is a clever way of announcing a new product to many people in a short period of time. It also enhances and strengthens the relationship between the customer and the merchant. In addition, it guarantees to some extent the advocacy of customers, which is the basic need for a business to run smoothly and strongly. Another web. tool used for reaching a large population, is a survey. Surveys are very essential for marketers, they are designed to collect customers feedback on a number of items . It shows how products are evaluated and rated by consumers. It also determines the success and the failure of an item.
The notion of a digital marketing burst , is not meant to be a luxurious or a secondary source of marketing but it emerges to substitute the traditional marketing. This is due to the excess needs of the consumers as well as the increase of awareness for individuals . Customers all over the world have become very critical and constantly researching products before making any purchase. The general taste has become sophisticated and hard to please. As a result digital marketing is thought to be a much profitable and greater way of fulfilling the needs of the general population.
On the other hand, it is not an easy task to obtain success via digital marketing. In order to develop an effective digital marketing campaign, it is important for an enterprise to understand the types of customers it is serving and to work hard on conveying its marketing message in the simplest, most honest and attractive way possible. Also marketers need to consider customers reviews and be flexible to update and innovate their products. Last but not least, a digital marketing burst will surely succeed if the investors are capable of creating a wide source of interaction with their web. Customers and make use of the social media to advertise their products.
By Mona Salman