Hong Kong Disneyland Expanding With Exotic Locations Theme

Hong Kong DisneylandAfter a slow start when Hong Kong Disneyland theme park first opened in 2005, they are experiencing huge growth. In fact, overcrowding and long lines have been an issue recently. Due to their growth, Hong Kong Disneyland is adding new attractions and is planning to build a new hotel, featuring an exotic locations theme. The hotel is expected to open in 2017.

The 68-acre Hong Kong Disneyland is planning other new attractions, along with the new hotel. Activities revolving around the 10 year anniversary will take place in 2015, a Disney Paint the Night parade will be added to the after dark fireworks display and Disney in the Stars show by the end of this year. An Iron Man attraction is also scheduled to open in 2016. It is the first attraction to feature a character from the Marvel Comics and is expected to draw a big crowd.

Andrew Kam, manager of Hong Kong Disneyland, says that they hope to continue the growth pattern with expansions. There is a need to meet the demand that has increased in recent years. This marks the second year of profits for the park. Expanding will help ensure the growth rates continue while the economy strengthens.

On Monday, Hong Kong Disneyland, owned by Hong Kong International Theme Parks Limited, reported a $31.2 million profit for the fiscal year, which ended in September. They had a record number of visitors, mainly from China, Southeast Asia and Hong Kong. The total number of visitors reached 7.4 million people. To compare, Tokyo Disneyland reported 14,847,000 visitors in 2012, which is second only to the original Disneyland theme park in California.

The competition is always a concern. Currently the park competes with the 115-acre Tokyo Disney Resort in Japan, which made a profit of $620.2 million in nine months, due in part to a stronger economy. They will soon need to compete with Shanghai Disneyland, as well, which is set to open in 2015. They have been able to differential themselves, though, by infusing the Chinese culture in the park, including feng shui. They also include Chinese culture in their special events, like the Year of the Rabbit celebration in 2011 and the Year of the Dragon celebration in 2012.

The smaller size and lack of attractions has been limiting for Hong Kong Disneyland until recently. Completed expansions have encouraged visitors to check it out over the last two years. The park now features over 100 attractions and continues to add sections. It has a Fantasyland, Tomorrowland, Toy Story Land, Mystic Point, Adventureland, Grizzly Gulch and Main Street U.S.A.

The exotic locations themed hotel will cost $550 million to build. It will add 750 rooms to the resort, which is a 75 percent increase in total rooms. The current hotels, Hong Kong Disneyland Hotel and Disney’s Hollywood Hotel, provide a total of 1,000 guest rooms. They reached 94 percent of their capacity in 2013. The new hotel is expected to meet the growing demand for visitors and help the park to increase their profits in the coming years. The exotic themed hotel is subject to the government’s final approval since it will involve a variety of funding sources.

By Tracy Rose

Sources:

CBS News
Wall street Journal
Hollywood Reporter

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