Lana Del Rey has announced that she will drop her new album, Ultra-Violence, on May 1. Del Rey made the announcement before her record label, Interscope Records, even had the chance. She announced the news by accident in a YouTube video that appeared online on Saturday, unaware that she was being filmed. In the video, a fan questions Del Rey about the release date of her new album, to which she answers, “It’s coming out soon,” adding on, “…I think,” once she noticed the entire interview was being caught on film and gestured to the camera, asking “wait, is that on video?”
Del Rey’s first two albums, Lana Del Ray and Born to Die, were huge successes in the music world, skyrocketing Del Rey, whose real name is Elizabeth Grant, quickly to fame. Del Rey is well known for the dark tone of her music and her somewhat obscure song lyrics, which have been well received by some, and well criticized by others. Del Rey’s bold – some would say often odd – music videos, such as Ride, Born to Die, and Blue Jeans, and also her short film Tropico, which was released this past December to mixed reviews, have garnered her much attention in the media.
Del Rey announced the title of Ultra-Violence in December at the premiere of Tropico, which starred Del Rey herself and featured several of her songs as the music accompanying three short film stories that she called a “tale of sin and redemption.”
Lana Del Rey has been selective in sharing the details of her new album when she has been asked about it over the past several month, but in the same video interview by the fan on YouTube where she accidentally announced she will drop her new album on May 1, she spilled, “I have that romantic feeling about it [the album]… it’s so good it made me forget about the last record.”
If that is true, then fans should be highly anticipating the arrival of this new album. Del Rey’s last record, Born to Die, which was released at the end of January, 2012, was a huge commercial success, selling 77,000 copies in the U.S. on its very first day of release. It did extremely well in European countries as well. It shot up to number two on the Billboard 200 right away, right under 21 by Adele. By three quarters of the way through 2013, 5 million copies of Born to Die had been shipped worldwide.
Del Rey made her initial rise to fame by re-inventing her image after her first album, which she released under her real name, Lizzy Grant, was commercially unsuccessful, and did not do well in sales. After this, Del Rey began a new career under the name Lana Del Rey, changed her image, and subsequently became hugely successful and well known with her first album.
In addition to working on her new album which will drop on May 1, Lana Del Rey has also recently recorded her own, dark version of Once Upon a Dream, the classic theme song from Walt Disney’s 1959 animated film, Sleeping Beauty, for Disney’s new film, Maleficent, which stars Angelina Jolie and Amanda Seyfried, and tells the tale of the villain of the Sleeping Beauty story.
By Laura Clark
The Celebrity Cafe