The U.S. Postal Service recently released a list which showed that Steve Jobs, former Apple CEO and co-founder, would be commemorated on an new postage stamp. Jobs’ name appears on the list of stamp designs alongside Johnny Carson, Harvey Milk, and Elvis Presley. The Steve Jobs stamp is currently in design development.
The Citizens’ Stamp Advisory Committee (CSAC) is responsible for viewing and approving proposals for stamp designs. The committee meets four times a year in order to review over 50,000 inquiries and proposals for stamp designs that “portray the American experience” to the world. The list, which has stamps planned for release for the years 2014 through 2016 contains many different areas of American popular culture and history. Some of the upcoming stamp designs include famous people, like music icons Elvis Presely and James Brown, as well as other famous Americans, like Steve Jobs and American author Flannery O’Connor. The committee receives and reviews stamp proposals, and potential stamp designs.
The U.S. Postal Service, which delivers over 150 billion pieces of mail each year, has been looking for new ways to generate income after a series of federal budget cuts last year. Last February the postal service announced that they were stopping most Saturday delivery services in order to save upwards of $2 billion. They also announced a new Postal Service clothing line, which included jackets, headgear, footwear and accessories that would be released sometime this year. The Postal Service assigned the Citizens’ Stamp Advisory Committee with the task of designing more relevant and creative stamps in order to help boost their revenue. Postal Services spokesman Roy Betts explained that they were looking for more “timely, relevant, and contemporary subjects” to add to their stamp designs.
Steve Jobs will be the first American from the computer industry to be commemorated on a postage stamp. Jobs, who passed away in 2011 from his decade long fight with cancer, created a multi-billion dollar company which has released products which have affected the world. Steve Jobs fits the Stamp Committee’s description of a stamps which would “honor men and women who have made extraordinary contributions to American society and culture.” Apple’s invention of the iPod permanently affected the portable media player industry. Since Jobs’ creation of Apple Inc. in 1976 alongside Steve Wozniak and Ronald Wayne, Apple has always been at the front lines of technological research and innovation. After Jobs’ death in 2011, he was portrayed in nine films and documentaries, as well as eleven books and biographies.
The postage service has traditionally released Elvis Presley stamps every year – the upcoming list also includes a design featuring Elvis. The original Elvis Presley stamp released in 1993 was the Postal Services most successful, best-selling stamp. In 2011, they discontinued their rule that the subject or person on a stamp must be diseased for at least five years before the stamp is released. They have since planned to feature living people on the list as well like former Presidents George H.W. Bush and Bill Clinton.
The U.S. Postal Service believe that stamp sales will be boosted with the release of the Steve Jobs commemorative stamp in 2015. Along with this stamp, they may release new stamps in the future which feature both living and deceased American icons.
By Tyler Shibata