Xbox One Update Signifies Victory for Microsoft

Xbox One Update Signifies Victory For Microsoft

Microsoft’s upcoming update for Xbox One is highly anticipated. The updates were issued in response to user feedback shortly after release of the console in November 2013. Microsoft’s rival to Sony’s Playstation 4 (PS4) hopes that the anticipation surrounding the updates signifies a victory on the console battlefield. The trophy in the infamous console wars between Xbox One and PS4 is fanatic usage and of course, money. The big question is to determine the basis for user loyalty and fanaticism.

Both Xbox One and PS4 offer similar entertainment value, yet a PS4 user is likely to jeer at an Xbox One user. Similar to the antics seen between fans at the Superbowl, Xbox One and PS4 have been able to attract a fan base to their competition that is die-hard. In fact, Comedy Central’s South Park released episodes satirizing the console wars and fan rivalry. The episode featured a fatal separation between children who liked Xbox One and PS4, and compared it to the plot of Game of Thrones. The implication is that fanaticism between consoles is political and emotional in depth.

So far the Xbox One updates have bolstered user esteem, which signifies a victory for Microsoft’s damage control. Early complaints evolved into the present updates. Xbox One users took it upon themselves to establish an independent console forum to discuss flaws in the new model. Luckily these discussions did not fall on deaf ears, as Microsoft was quick to make accommodations for complaints. As for PS4, the console has been hit with recent complaints of log-in issues and difficult accessibility. Sony has managed these complaints by responding and updating users via Twitter. The continual patronage to both consoles shows how both Microsoft and Sony enjoy the success of micro-level customer service.

At present, promises for the Xbox One updates have been positive. The next update is to be released on February 11, and is supposed to improve Xbox One’s Kinect voice recognition system, as well as other features. In particular, battery life indicators and memory management tools have been adjusted to fit user demands. There is another update scheduled to occur in March, in conjunction with the release of the Titanfall shooter game.

Despite stiff competition between Xbox One and PS4, collectively they have exceeded market expectations, selling 1.2 million consoles over the initial sales forecast of 6 million in 2013. Tipping points for choosing between the two have been price point, game variety, and interactivity. The gaming world is still in debate over the price and value of Xbox One and its hands-free Kinect accessory. Kinect is supposed to be a unique selling point for the console, and the explanation for Xbox One costing $100 more than PS4. Kinect enables players to play their games on Xbox One without a controller, via body sensors.

On the offensive, PS4 offers a similar camera accessory for an extra $60, which is still cheaper than Kinect. However, Xbox One is able to offer a precision with their Kinect technology that is unparalleled by PS4’s camera.  According to research, the new version of Kinect can detect 25 joints over 6 players’ bodies. PS4 is limited to detecting motion in a player’s hands and feet without a controller. With the upcoming updates to Kinect with Titanfall this March, Xbox One signifies an overall victory for Microsoft.

By Victoria Chuidian



USA Today