ComScore Confirms Apple Is the Top Smart Phone Seller

ComScore

ComScore confirms Apple is the top smart phone seller. Leading internet technology company comScore has released a series of statistics over a period of October 2013 to January 2014 where it calculated the leading market shares among the industry players. In the U.S. alone, there are over 159.8 million smart phone owners and the majority of those smart phone owners have an iPhone.

Apple iPhones still dominates the industry with 41.6 percent of the market. Samsung came in second with 26.7 percent. Third was LG with 6.9 percent. Motorola came in fourth with 6.4 percent, and HTC rounded out the list with 5.4 percent.

ComScore figures give an indication of phone ownership across the world. Headquartered in Reston, VA with 2,100 clients, the company is considered an industry leader in measuring digital trends. ComScore has given industry followers a snapshot that is considered reliable and used by Wall Street analysts as an independent source to help measure a company’s performance over a given time frame.

ComScore confirmed Apple is the top worldwide smart phone seller. The computer maker had a favorable start in January 2014 with its iOS 7 platform holding 41.6 percent of the world market. Apple will likely increase of its global market share with the upcoming 2014 release of the iPhone 6 tentatively scheduled for May 2014. Its iOS 7 gained one percent over the fourth quarter. Apple smart phone owners tend to be the most satisfied in the U.K. with an overall happiness of 8.6 percent.

Samsung came in a distant second and held a 26.7 percent share of the world market, an increase of 1.3 percent. Its Android phone continued to trend upward and proved popular with new smart phone buyers. Samsung is the top smart phone manufacturer in Europe with 32.3 percent of the market as of December 2013. Apple holds second place with 20.5 percent of the European market share. Noika came in third with 16.3 percent during the same time period.

Formally owned by Google, Motorola lost .06 of its world wide market share. Under its new Chinese owner Lenovo, Motorola has an industry name and has remained lethargic over the years. The company’s Moto G is popular among the mid-range phone category in most markets including India and the U.S. It currently wants to use its Moto X that is scheduled to ship in August or September 2014 as a low cost Android type phone that is an affordable alternative for its customers in developing markets.

HTC lost 1.3 percent of its market share. The Taiwanese base phone manufacturer will have its One 2 series launches March 25th in an attempt to regain market share. The newer phone is expected to have a larger screen than the One’s 4.7 inch current version. With Apple preparing to launch the latest version of its iPhone, HTC has lost engineers through a recruiting campaign launched by Apple where the initial contact was made by liking someone in LinkedIn.

Apple and Samsung will continue to dominate the smart phone industry in 2014. With their competitors running in the single digits, ComScore confirmed Apple is the top smart phone seller with Samsung a distant second.

By Brian T. Yates

Sources:

HDGN

ComScore

Yahoo News 

PC Magazine

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