Earth Hour, sponsored by the World Wildlife Fund, was celebrated on Mar. 29, 2014 in various countries across the globe from 8:30 to 9:30 p.m. During this hour, people are encouraged to turn off their lights and turn off all their electronics as a motion for global warming. The hour got some star powered support from celebrities that ranged from appearances to videos. The cast of The Amazing Spider-Man 2 were in central Singapore to see the lights go off at the Marina Bay.
Aside from their appearance in Singapore, each cast member decided to support an Earth Blue crowdfunding project. Andrew Garfield, who plays Spider-Man, is supporting A Flame Called Hope, which gives clean biogas energy to local communities in Nepal. The biogas fuel creates an alternative means of livelihood for people in those communities and reduces deforestation. Jamie Foxx, who plays Electro, chose Light Up A Village, which supports 600 people who live near the Earth Hour forest and helps them get energy products and technologies to reduce their dependency on firewood.
Emma Stone, who plays Gwen Stacy, is supporting Puppy Protectors, which assist in training dogs to find illegal trade items, wildlife crime scenes, track animals and catch poachers along with the assistance of their rangers in Nepal’s Chitwan National Park. Marc Webb, the director for the film, decided to support Power up a Ranger, which is there to give better equipment to World Wildlife Fund rangers who are protecting endangered wildlife such as the elephant and Sumatran tiger in Indonesia. The cast of The Amazing Spider-Man 2 were not the only celebrities who got Earth Hour some star powered assistance.
Singer Sophie Ellis-Bextor appeared at Southbank Centre in London to turn off the light switch that begins Earth Hour. She posted on Twitter to encourage her fans to watch her performance by candle light that occured after she turns off the switch. Ellis-Bextor, who was the ambassador for Earth Hour in the United Kingdom, also posted a photo of her behind a group of panda bears to promote Earth Hour.
Canada has also enlisted a few celebrities to help with Earth Hour in a different way. A group of celebrities from Canada such as William Shatner from Star Treck recorded 30 second videos on what the world would look like if people do not start getting involved in caring about the environment. In these videos, the stars tell viewers what they will be thinking about during Earth Hour. The videos were created to encourage people to come up with ways to tackle the problems that are brought on by climate change.
David Miller, the president of Canada’s chapter of the World Wildlife Fund, said that people should think about solutions because there are solutions. Miller thinks that an issue can inspire people and that he does not want people to only talk about problems. He also says that it is nice to put a solid spin on Earth Hour and inject a bit of optimism. The World Wildlife Fund hopes that these videos will encourage people to record a video about their own thoughts or take the conversation to social media outlets through the hashtag #amomentofdarkness.
The World Wildlife Fund’s Earth Hour got some star powered support from celebrities both during the event and online. Garfield, Foxx, Stone and Weber appeared in central Singapore to help start Earth Hour and each supported an Earth Hour Blue crowdfunding project. Ellis-Bextor also supported the event by appearing in Southbank Centre to turn off the light switch that starts Earth Hour and sang during a special candle light performance that was streamed live on the Internet. Canadian celebrities also showed their support for the event by recording videos that told viewers what they would be thinking about during Earth Hour. Earth Hour began in 2008 and had over 7,00 cities as well as towns in over 154 countries turn off their lights last year.
By Jordan Bonte