Facebook Sees Increase in ‘No Makeup Selfies’ to Raise Cancer Awareness

FacebookFacebook has seen an increase in women posting photos dubbed “no makeup selfies” in an attempt to raise awareness of cancer. It is definitely a safer version than the recent neknomination craze, but there are some things that people are forgetting when posting the photos.

The aim is to raise money as well as awareness for the cancer charities. Once the women post their photos, they are supposed to then donate money to a cancer charity. This money goes into a pot to help find a cure for the deadly disease, and there are different charities that focus on cancer in general and specific forms of cancer. Guardian Liberty Voice has already covered the reason for the new “no makeup selfies” and where the idea originated from.

However, many people posting the photos are forgetting about the donation part. They simply post the photo up, nominate a few friends to join in and then walk away forgetting all about it. It has led to many questioning just how this is really helping the charities. While the Facebook craze raises awareness right now, within a few weeks or months it will all be forgotten about.

This is not the first time the social media site has been used to raise cancer awareness. Over the last few years, women have private messaged each other with games that involve posting the color of their underwear or writing a word linked to their birth date. It was supposed to confuse the men on the site, which made it harder to raise the awareness. Facebook has suddenly seen an increase in the “no makeup selfies” to raise cancer awareness, and men have been included in on the game right away. Some men have even joined in posting funny pictures of their makeup-free face.

There are a few ways for people to raise awareness of cancer and help the charities while posting their pictures. The simplest is to follow the intended rules of donating to a charity.

Another option is to take part in a set event hosted by the cancer charities. In the United Kingdom, May and June are the months for the Race for Life. This is a 5K “race,” but people are welcome to run, jog or walk. The aim is to get as many people involved and raise as much money for Cancer Research UK as possible. There are other events linked to Race for Life, including a 10K run and Pretty Muddy, a fun-filled obstacle course event.

People also have the option to host their own event. Evening meals with guest speakers, local car washes and bake sales are all ways to raise money for charities, while raising the awareness. Coffee mornings at churches are a common option, and can be held on a monthly basis without spending too much money upfront.

While the “no makeup selfie” was a good idea initially, many people have forgotten the reason behind it. Facebook has seen an increase in women posting “no makeup selfies” in an attempt to raise awareness of cancer, but are forgetting the important part of donating their money to help the cause.

Opinion by Alexandria Ingham


Gloucester Citizen

Cancer Research UK

Guardian Liberty Voice

10 Responses to "Facebook Sees Increase in ‘No Makeup Selfies’ to Raise Cancer Awareness"

  1. cancer   April 20, 2014 at 9:05 am


  2. Joy Stephenson   March 28, 2014 at 4:48 pm

    Where do you send the money? Does this work like the cold water challenge, do it and donate $10 and if you don’t do it after you’re challenged, then you donate $50?

  3. Dom   March 20, 2014 at 4:32 pm

    Personally, I’m not feeling the whole makeup free selfies on social media networks. Some people are blatantly still wearing makeup, or they have edited their photos! Fair enough if that’s what people want to do, but I will continue to donate regularly to Cancer Research without uploading a no-slap selfie onto Facebook.

  4. Denise   March 20, 2014 at 7:06 am

    Yes it would be best to donate to the cancer charities. A friend of mine posted on FB but didnt reveal where to donate which is a shame. People already know cancer exists. It’s the funds that we need so if people are posting but not donating or encouraging others to donate then the campaign objectives are not fulfilled to the max. It just draws attention to the person who posted her picture without make up and how brave she is to do so. It doesnt help cancer patients or cancer research in any way!

  5. Emma   March 20, 2014 at 2:22 am

    Excuse me! My family and I make a monthly donation to Cancer Mcmillan so this is probably why people are posting make up free selfies and not texting a £3 donation , not because they don’t want to but because they already are donating to cancer charities!

  6. Susan   March 20, 2014 at 2:13 am

    On the back of the no make up selfies, i booked my overdue smear test, checked for lumps, donated extra money to cancer research and posted a VERY VERY RARE no make up selfie to encourage others to do the same. I never have photos of myself in facebook As it is used primarily to run my business. So if it prompts just ONE person to check themselves or book in for checks then that could be enough to save their life! I think it is certaily raising awareness and a lot of people are donating money because of it. Just because people arent saying “oh and by the way i donated money aswell” doesnt mean they are not donating. I personally know 7 people who posted selfies with no mention of a donation, but did in fact donate and most of them donate on a monthly basis. Slightly harsh to judge people for not bragging about donating. For some people that is just what they do and dont need validation from others for it. Have a good day everyone! 🙂

  7. Georgina Wallis   March 20, 2014 at 1:52 am

    I have posted a picture of my self and donated money to cancer research . I hope there are more ladies doing the same .

  8. Jade   March 19, 2014 at 3:28 pm

    Most girls are donating! I for one have put my pic up, donated, joined the race for life, checked myself, made someone smile, showed my support and raised awareness! And the exact same can be said for many other ladies!!! This has raised more than 15 thousand pounds already which is an added bonus!!! Keep going everyone, men included! Your all doing great

  9. Lily   March 19, 2014 at 2:25 pm

    Even if it doesn’t help fight cancer, this is the only time I’ve seen so many girls posting no-make up photos. So its doing some good.

  10. Mia   March 19, 2014 at 2:12 pm

    I disagree completely – although it’s fantastic that the money is raised on the no makeup selfie page it states that it’s raising awareness. People talking about a subject raises awareness – it really is that simple. As the saying goes prevention is better than cure and against this horrible disease early detection seems to be our key at the minute. So don’t diss people who have only ‘shared a selfie’

You must be logged in to post a comment Login