Ellen DeGeneres soars through the 2014 Oscars as the host with the most. She has the most personality, charisma, wit and even followers on social media. DeGeneres is among the top celebrities in social media. The 56-year-old daytime talk show host has over 21 million followers on Twitter. On an average day there are about 11,000 to 12,000 comments on social media about DeGeneres and her show.
DeGeneres launched The Ellen DeGeneres Show in September 2003. Her show has received widespread critical praise and has consistently risen in the Nielsen ratings. The Ellen DeGeneres Show was nominated for 11 Daytime Emmy Awards in its first season which resulted in the show winning four, including Best Talk Show. Ellen’s show has garnered a total of 35 Daytime Emmy Awards with the host winning a total of 45. DeGeneres has also won three Teen Choice Awards for Best Comedian and 12 People’s Choice Awards. In addition DeGeneres’ show has won a GLAAD Media Award for Outstanding Talk Show Episode along with a Genesis Award.
DeGeneres is known for dancing with the audience at the beginning of each episode and during commercial breaks. She often gives away free prizes, including trips, to her studio audience with the help of her sponsors. She has been included in Forbes 100 Most Powerful Women, Time magazine’s 100 Most Influential People and Entertainment Weekly’s 50 Most Powerful Entertainers. As seen at the 2014 Oscars Ellen DeGeneres continues to be the host with the most.
In 1997, DeGeneres decided to open the door on her sexual orientation and come out publicly as a lesbian. This bold admission ignited clamorous interest by tabloids. Initially, the contention of the media coverage stunted the comedian’s professional career but later caused her to soar among fans.
On March 2, 2014 DeGeneres made her second appearance as host of the Oscars, having emceed the ceremony back in 2007. She is only the second female to be a solo host of the Academy Awards. Oscar-Winning actress and comedian Whoopi Goldberg was the first to take the stage in 1994 as a female host without the company of a male by her side. Whoopi went on to be a recurring act as host; she followed up her 1994 performance in 1996, 1999 as well 2002.
DeGeneres was such an appealing host during the 79th Academy Awards, in 2007 she received a Primetime Emmy nomination for Outstanding Individual Performance in a Variety or Music Program.
According to advertising executives, DeGeneres’ social media know-how was no doubt a factor in her selection. Within the last few years the Academy Awards broadcast has benefited by the emergence of Twitter an uptick in viewership. ABC’s advertisers and executives credit the surge in viewership to the prominence of social media. People want to watch the Oscars live so they can participate in the real-time conversation unfolding on Twitter and Facebook.
DeGeneres is particularly popular among the Oscar-friendly audience of women under the age of 30. Young women love DeGeneres’ bubbly onscreen demeanor, her messages of anti-bullying and especially the segments during her show where she helps people in need. She is one of the few entertainers with a broad demographic appeal, very much in the vein of Johnny Carson.
DeGeneres gets high marks for her “E-score” that measures consumers’ perceptions of celebrities based on awareness, likability and appeal. She scores the highest among recent Oscar hosts for being “most approachable” and “most down to earth.”
Women make up the majority of the audience for the Academy Awards. In advertising circles, the venue is called the “Super Bowl for women.”
Oscar producers Craig Zadan and Neil Meron said in a statement that they were glad to have Ellen as host of the 86th Academy Awards.
“As a longtime friend, we had always hoped to find a project for us to do together and nothing could be more exciting than teaming up to do the Oscars. There are few stars today that have Ellen’s gift for comedy, with her great warmth and humanity. She is beloved everywhere and we expect that the audience at the Dolby Theatre, and in homes around the globe, will be as excited by this news as we are.”
Ellen DeGeneres has proven to many to be the host with the most. Who, other than Ellen, would order pizza in the midst of such a prestigious awards show? She abounds in personality, charisma, quick wit and followers on social media.
DeGeneres validated the reason she was asked to host the Oscars a second time as she captured the viewers with her flair and comedic fragrance.
By: Cherese Jackson (Virginia)