It has finally happened. Wal-Mart will be expanding their video game department next week. This means that Wal-Mart stores will be accepting used games as trade-ins, until now they have only sold new games. This means Wal-mart will be competing with Gamestop for the used game market. How will Gamestop handle this competition to the used game market they have currently in their grasp?
Wal-mart is making a big step deeper into the video game market by allowing video game trades. This means that they will have used games which will cause their selection of games to increase tremendously. Until now, Wal-Mart has only had a game selection consisting of whatever is most new, now the company will have whatever games people have brought in as well.
Wal-Mart hopes to gain an edge on their competition by giving gift cards for currency where trade-ins are concerned. Such gift cards can be used in-store or online. This allows customers to use the money gained from trading in used games on anything and everything Wal-Mart has to offer. Many people will likely try to trade in old games for clothes or food money or other essentials. The problem is that Wal-Mart will not be taking older games or game consoles, which is to be expected from major game dealers.
Wal-Mart’s trade in plan will be taking money from the video game industry and adding it to whatever people want to buy from Wal-Mart. In a sense, this has the potential to take away from the video game industry. This is the opposite of what Gamestop does. Gamers can get real cash for games from Gamestop, but they get less than if they take in-store credit. Gamestop does that in hopes of getting repeat customers that keep buying and trading games. This keeps money in the gaming industry and keeps it alive.
Wal-Mart’s video game department will be expanding to accept used games March 26. So far people can only speculate about the success of the change. Will Wal-Mart have the necessary customer service to keep gamers from going back to Gamestop? Is the market big enough to be profitable or will Wal-Mart need to expand the types of games they accept? Wal-Mart is trying something new and they sure are going for it. They aren’t necessarily aiming at a specific target age, but anyone that has a need to trade in used video games. Their new commercial attempts to inform as well as entertain.
Starting March 26 Wal-Mart’s will be accepting used games in exchange for gift cards that can be used on anything in store or on their online store. Like most major video game dealers Wal-Mart will not be accepting games from old consoles. Will Gamestop be damaged by the competition or will Wal-Mart’s pre-owned game trade-in attempt go unnoticed like Best Buy’s used game section? However, this does mean that small towns that don’t have much of a video game selection in terms of dealers can go to Wal-Mart for used games.