Disney hit the jackpot when they bought Marvel Studios. Since they took hold of the comic book company, every single Marvel movie has become financially successful. Captain America: The Winter Soldier breaks his way to the top of the box-office and beats the record for an April opening.
Why all the success? Disney is known for being marketing geniuses. Whoever came up with the idea of creating superhero origin movies leading up to a superhero group movie should be patted on the back. Something like this has never been done before and it has paid off in buckets. Captain America has broken Fast Five’s April weekend box-office record. Whereas Fast Five grossed a total of $86.2 million on its opening weekend, the Captain has swooped in and overtook it with $96.2 million. A lot of this has to do with the overwhelming accomplishment of The Avengers. Joss Whedon’s Avengers grossed $1.5 billion worldwide and was applauded by fans and casual movie-goers alike.
Another reason this movie is so successful is through word-of-mouth. The movie delivers everything people want to see in an action movie: suspense, drama, comedy, explosions, heroes, villains, it has it all! Naturally people who walked out of Winter Soldier with a big grin on their faces texted their buddies how great it was. Because the movie is so enjoyable, it is something people can watch again and again. The fact that it is a PG-13 movie is also a factor for this movie’s triumph. Being open to anyone, parents can take their kids to watch this movie, and the kids will probably pester their parents to go watch it again.
This is not the end. Avengers 2: Age of Ultron will be hitting theatres at some point, and without a doubt fans will flood cinemas in order to be the first to experience the sequel. Disney has truly found a great formula: creating movies that advertise other movies. Soon enough Disney will start introducing new characters and then make spin-offs from them. The character of The Winter Soldier was a very cool villain, and it would not surprise anyone if Disney decided to give him his own film.
This colossal victory for Marvel must make DC Comics jealous. DC executives must have seen the numbers Captain America pulled in and started crying. It is obvious that DC is now playing catch-up with their attempt at trying to make a Justice League movie. The next Superman film will introduce both Batman and Wonder Woman. Instead of doing what Marvel did and take their time, introduce the public to new characters like Thor or Ironman with their own movies, DC is trying to push Justice League as fast as they can. The first Avengers related movie, Ironman, came out in 2008. That means DC has six years to catch up on.
Disney has done it again in starting a popular trend in which they make themselves the masters of. In the 1990’s they started the Disney Princess movies, and nobody could beat them. Now they started the superhero trend and placed themselves on top. The broken box-office record for Captain America is another glorious conquest, and Mickey Mouse must be laughing all the way to the bank.
Opinion By Ignacio Gatti