Captain America: The Winter Soldier, the latest humongous action comic-book film from Disney studios, is poised to be the block-buster hit at cinemas this weekend with a tally that is estimated to close to $100 million. Since the release on Friday, sales have already exceeded $75 million. Both the fans and critics have nothing but praise for the flick, which is the latest in the Marvel’s sequel. Following on the heels of Thor, which opened last year as the summer biggest, with $85 million and went on to earn $645 million, Captain America is expected to do even better.
In 2009 Disney studios, purchased the Marvel Studios brand at an estimated $4 billion, and continue to ride a string of impressive hits with comic-book related series, that dates back to the Avengers, followed by the Iron Man trilogy, and now Captain America. Observers are beginning to wonder how long will the track records last.
Analysts are beginning to wonder if they may become too dependent on the Marvel brand, as the supply of superheroes is not unlimited.
The Captain America sequel followed the trend set by the Avengers, with a cast that includes Scarlett Johansson as the Black Widow, and Sam L. Jackson as Nick Fury, making it seem as the Avenger 2.0. The Avengers grossed the 3rd highest amount of all movies with an estimated $1.5 billion, and the stage has already been set for the Avenger sequel, which is tentatively titled: The Age of Ultron.
The next two Marvel films in the works are based on less popular superheroes and Disney appears to be taking a risk instead of milking the brand.
Whether or not, Captain America grosses, in excess of $100 million, movies fans will soon be introduced to Guardians of the Galaxy, which is expected in August of this year. The cast includes Zoe Saldana, Dave Pratt, and Vin Diesel among others. Guardians will be followed by Ant Man which is scheduled for release in July of next year. The cast is no less impressive and includes Michael Douglas, Paul Rudd, and Patrick Wilson.
Some critics have called it formulaic, but audiences may not really much more from comic book based series. Nevertheless, the sequel, which was produced at a cost of $170 million, has soared to the top April opening of all time. Co-directed by Anthony and Joe Russo, it is also Fandango’s biggest seller ever. Analysts are viewing the success of the opening as a prelude to expectations for the summer. April’s opening precedes the arrival of Transcendence and Rio 2, in the next few weeks.
Rio 2 is a 3D production which remains immensely popular, while the sci-fi thriller, Transcendence stars Johnny Depp, and both are expected to do very well internationally. Transcendence was produced by Christopher Nolan, who was the produced the mind-bending Inception has garnered much success at the box-office. The studios are only too happy to see big openings for April, and if the numbers for Captain America: The Winter Soldier exceed $100 million, we can expect bigger movies from the studios much earlier.
Written By Dale Davidson