The Chicago World’s Fair of 1893 is unquestionably the most infamous of all of the World Expos to date; serial killer H.H Holmes made it his hunting ground and cemented the name, “World’s Fair” along with his own in history synonymously with incomprehensible crimes against humanity. In a delightfully resounding contrast, the theme of the 2015 World Expo is “Feeding the Planet, Energy for Life” and for six months will cover 272 acres of the northwest center of one of Italy’s most esteemed cities.
To further soften the image of the fair, Disney has offered their design for a 2015 World Expo logo; a jovial smiling face composed of various types of fruit. Milan, a city well-known for its furniture, fashion and most importantly, its food will be the next host of the famed Universal World Exposition. From May 1 to October 31, Milan will be crawling with fair-goers of the World Expo, soaking in the warm, friendly message of freely available, healthy food for all life.
The media has been teeming with stories about sustainable living and “going green” for years now, and it comes as no surprise that the theme of the next World’s Fair falls in kind with the earth friendly trend. Sustainable living and plentiful food are the key messages that the next fair wants to impart into the minds of all who visit and learn about it. Expensive and uniquely themed pavilions of a mammoth scale for each of the 142 countries participating in the expo will dominate much of the fair space, acting as giant informational artistic advertising for each country.
The National Republic of Belarus has chosen “The Wheel of Life” as the theme for its pavilion at the World Expo. A 30 meter (approximately 98 ft) high wooden wheel will be the centerpiece of a garden with a winding river running through it. A waterfall delicately cascading onto clear glass will serve as artistic symbolism for the “source of life.” Interactive screens will serve as the information sources for the fair’s many patrons and a small open air lounge adjacent to the waterfall will offer patrons the opportunity to experience typical Belarusian food and drink.
A tour of the fair will take patrons on a walk behind the scenes of the most interesting pavilions, teaching the “who’s who” and “what’s what” of the Milan fair. To incentivize the effort on the part of participants, governments and fair commissions often advertise prizes to the minds behind the most innovative pavilions which are then able to capture the attention of the visitors and the media alike.
The underlying theme of next year’s expo is clear, food for life; and the strong belief that sustainable, healthy food should be widely available across the globe. What’s more, what better place to host a fair centered around food than Italy? TuttoFood, a 150 square foot area of the fair adjacent to the pavilions where Italian food is most heavily showcased, will be where visitors to the fair learn about possible innovative changes that could be made to the production and distribution of food. Milan’s 2015 World Fair will feature scientific and technological ideas for revolutionary approaches to the way food is being handled on a global scale in an effort to combat world hunger.
By Faye Barton