Many Americans would just love to stop eating fruit– pure and simple. The FDA is not so keen on that. Eating more fruit over the course of the day is not only linked to all people living longer, healthier lives, but also prevents heart health from declining. A recent four-year study in England concluded that people who ate seven portions of fruit per day were 46 percent less likely to die at an early age. This movement may be affecting how Americans look at fruit, and may be the reason why soda sales have dropped, and sugary juice sales have risen.
The movement away from soda to just about any other beverage is a step up. Except when researcher looks into where these soda sales are moving to. Sales of Red Bull have gone up a whopping 6.4 percent, and Monster up 7.7 percent, and the last drink that has been seeing a climb, fruit waters up 2 percent. These drinks are not a safe alternative for soda! In fact the dangers have been seen in headlines for years.
Some recent legislation may reflect American’s negative attitudes toward soda. Several years ago a federal law made it illegal to sell soda at most schools. A huge initiative was put in place to add healthy snack machines to schools and universities. Many of these students do not have the choice to drink soda at schools. Did these changes bring students to buy pure fruit juices? no. In fact the beverages they are buying are filled with many of the same unhealthy ingredients. These beverages are plain and simple not pure fruit.
The new fad for fruit flavored water is killing diet soda sales. Americans now have a beverage that is calorie free and fizzy. However these drinks are flavored with sucrose, or Splenda. Scientists are finding that sucrose may be more dangerous than it is healthy. Studies have released findings that show Splenda causing a loss of important bacteria that inhabit the intestines. These bacteria help to break down nutrients passing through to be absorbed through the walls of the intestines. Splenda has also been proven to cause pH levels to rise in the intestines. It also causes a build up of other chemicals that can cause important medicines to be rejected by the body.
These fruit drinks also do not contain a drop of fruit juice, just as many of the fruit juice concentrates on the market today. Many Americans are tricked into believing that a product is healthy, when really it is hurting their health. Health professionals urge people to think about what chemicals they are putting in their bodies. When the body wants fruit give it fruit, not high fructose corn syrup, or artificial sweeteners. These additives can be dangerous to the health of the person ingesting more than scientists may know now, especially when it comes to the long-term effects. Some advice given by the U.S. Centers for Disease Control explains that consumers should stay away from having sugars with fruits, as these sugars far outweigh the health benefits of eating the fruit alone; pure and simple.
By Joshua Shane