Jay Z will be going bicoastal this summer by including a Made in America festival in Los Angeles along with the Philadelphia festival. Both festivals will happen simultaneously on each coast. The Budweiser event is in year three and will take place on August 30 and 31 at Grand Park in Los Angeles and on the Parkway in Philadelphia. This year’s event will benefit the United Way.
Jay Z created the Made in America festival to unite music genre’s and the diverse group of people under one ‘roof’ to celebrate the music they love. Rock, pop, and hip pop all on the same stage. The rapper feels America is finally coming closer to accepting all cultures, genders, ethnicities, and sexual preferences and feels a festival reinforces and inspires that acceptance.
There was some apprehension on holding the concert in LA by José Huizar, a member of the city council. Huizar was concerned about traffic and street closures. The council member threatened to withhold permits until he reviewed reports on the permits, safety concerns, and costs for the festival.
The first festival was part of a documentary directed by Ron Howard. The documentary includes interviews with many of the performers as well as Jay Z, Pearl Jam, Santigold, Janelle Monáe, Pearl Jam, and Run DMC. Howard also interviews roadies, the festival crew, vendors, and an elderly woman who was ‘annoyed’ by the loud noise and huge crowds gathering outside her apartment building. Not only does the documentary share Jay Z’s ambitions for the festival Howard also looks at the American economy and the benefits the city of Philadelphia will reap from the festival. Vendors talk about the money that can be made at events such as Made in America. The mayor of Philadelphia discusses how the festival will bring commerce to the city, and even the young artist speak of the exposure they will get from such a high-profile festival.
When asked if he felt he was a role model, Jay Z responded by saying he did not see himself as a role model, but it was his responsibility to speak the truth, and hopefully people would be inspired by that. Jay Z became a rapper at a young age and started his own record label in 1996 called Roc-A-Fella. Jay Z became president of Def Jam records in 1998 and eventually the CEO. Jay Z also created a clothing line, discovered pop icon Rihanna, is part owner of the Brooklyn Nets NBA, has sold over 75 million albums, won 17 Grammy’s, and is married to Beyoncé.
The first two summers of Made in America were very successful and now that Jay Z is making it bicoastal it is sure to be even greater. The eclectic group of performers for the 2013 festival included; Beyoncé, Nine Inch Nails, Deadmau5, and Phoenix as the headliners for the festival. The event takes place over a two-day period. Last years ticket sales increased by 50% in 2013 from 2012 sales. The lineup has yet to be announced, but pre sale tickets for Philadelphia are available.
By Christina Thompson
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