Hollywood treats trends the way wolves ravage their prey. Once a certain type of movie becomes popular Hollywood does nothing but release movies similar to that. It has never been more apparent than in 2014’s line-up of blockbusters. This summer movie-going audiences will have to endure waves of nothing but sequels and remakes.
Apparently, movies no longer have to be overly successful in order to get a sequel. This summer audiences will be enlightened by not one, not two but three sequels nobody asked for three movies nobody cared about: Rio 2, A Haunted House 2 and Planes: Fire and Rescue. It seems just like Percy Jackson: Sea of Monsters as long as the movie has a low-budget and makes back what it spent it gets a sequel.
What else does Hollywood have waiting? Another Adam Sandler “comedy”, Blended. Adam Sandler is the talentless hack behind horrible comedies such as Little Nicky, Grown Ups and the critically panned Jack and Jill. Adam Sandler and Drew Barrymore are reuniting again since their collaboration with The Wedding Singer and 50 First Dates. Audiences better get ready for Sandler and Barrymore taking their kids to Africa, where they will meet face-to-face with black stereotypes, gross out humour, culturally insensitive jokes and Sandler’s iconic forced emotional moments.
Hollywood is not renowned for taking people’s feelings into consideration. With only half of Fast and Furious 7 completed before Paul Walker’s untimely death they are going to finish off his scenes with a CGI puppet of him and body doubles. Fans of old school cartoon shows are going to have another childhood memory ruined by Michael Bay with his upcoming Teenage Mutant Ninja Turtles. Megan Fox and Michael Bay famously broke off their partnership after Transformers: Rise of the Fallen, which is why Fox was not in Transformers: Dark of the Moon. For some reason they have decided to break bread and reunite for this atrocious adaptation.
Executives are so out of ideas that they will release the same movie twice in one year. The Legend of Hercules came out this January. The movie starred Kellan Lutz, the big guy from Twilight that nobody cared about, as the title hero. The movie was universally hated by critics for its horrible special effects and slow pacing. It was also a box-office flop. This summer Dwayne “The Rock” Johnson is taking his shot at bringing the Greek myth to the silver screen with his Hercules.
In 2014, summer movies have some of the most bizarre and complicated sequels and remakes. Dawn of the Planet of the Apes is the sequel to Rise of the Planet of the Apes, which is a remake of 1972’s Conquest of the Planet of the Apes which was the third sequel to the original 1968 Planet of the Apes. Then there is X-Men: Days of Future Past which is the sequel to X-Men III: The Last Stand, but it also combines the cast of X-Men: First Class which is a prequel to the original X-Men.
Summer movies sequels, prequels, remakes and reboots have no end in sight. They have proven to be box-office hits because it is repackaging a brand that audiences are familiar with. The most frustrating thing about this is the lack of creativity. Nobody is creating new content, nobody is taking risks, and nobody is focused on making lasting product. Hollywood just wants to swoop in, take as much cash as possible and get out. The films listed above are not the only ones: there is Amazing Spiderman 2, Godzilla, Expendables 3, Paranormal Activity 5, 22 Jump Street, How to Train Your Dragon 2 and Think Like a Man Too. If anyone is waiting for original content, they are going to have to wait for a long, long time.
Opinion By Ignacio Gatti