At one point, Twitter maladroitly depicted itself as a worldwide stage for users to share information about themselves and engage in discussion with others, a description of the service that scared off many who preferred to remain private. In order to combat the misconception that one has to actively share and discuss their personal lives in order to use the service, Twitter has been redefining itself and the brand. As Twitter confronts pressure to demonstrate it can pull in more mainstream users, the Twitter community has thought of another description for what it is.
Twitter CEO, Dick Costolo, has stated that he considers Twitter a sidekick experience to what is going on in a person’s reality. Costolo rehashed the line a few times throughout a question and answer session on Tuesday, April 29, which was held in front of entrepreneurs and examiners, while additionally affirming that people are beginning to rethink Twitter, which has around one fifth of the same number of active clients as Facebook, and reexamine the service and how it can be used.
Since Twitter’s previous slogan did not accurately describe its meaning, the social media giant is redefining itself to appeal to new account users. Twitter undoubtedly trusts the new sidekick experience classification will demonstrate a friendlier, more critical mantra that persuades holdouts to get Twitter handles of their own. The catchphrase is a sort of catchall that endeavors to blanket all conceivable uses for Twitter, running from sourcing stories and getting news to finding superstar talk and discussing TV shows.
The organization does need to persuade individuals that it has something to offer. The test for Twitter is not that it is obscure. The test is that individuals know Twitter and they would prefer not to join. Reflecting concerns over Twitter’s ability to pull in clients, the organization’s stock price plunged Tuesday, even as Twitter reported solid increases in publicized income.
The slogan proposes that the social media site does not need to be a spot where you express oneself and share information. It can simply be that screen you flick through while viewing the Grammys.
This is a point that Twitter has been attempting to make for a few years. The greatest mistaken judgment about Twitter, Costolo said in a 2012 meeting, is that a person needs to tweet to use Twitter. For as far back as four years, Costolo and his forerunner have managed an arrangement of overhauls that have contracted, squished and de-prioritized the tweet box, as though to advise quiet Twitterers that it is fine to stay silent. The tweet box once sat on top of an individual’s timeline, making it the first thing they saw when they logged on. Presently, the size of the Twitter box has been decreased and has slid to the left side of the screen. As it stands, 44 percent of existing Twitter users have never sent a tweet, as stated by a report released not long ago by the investigation firm Twopcharts.
Persuading Twitter holdouts to rethink the site will require more intense developments in Twitter’s offerings, which will risk distancing the old-timers. Twitter has been busy redefining its brand to increase its stock prices and attract new users. Costolo has generally presented a more visual, picture-friendly look; one that he said helped the recent growth of Twitter’s base of clients. He additionally noted that Twitter had made the sign-up process easier on cell phones, and was better at offering Twitter accounts for new members to follow.
By Bridget Cunningham