Facebook Puts People Before Profits

facebookFacebook has announced this week that the multi-billion dollar company will be putting people before its profits in the next few years. They will be creating new ways for users to access apps without having to remember things like new different names and passwords. Many users are not at ease with using the blue Facebook Login feature when using apps because the apps had shared personal information with third-party people. So the company has rolled out Anonymous Login, which allows users to enter apps without having to share their personal information.

As they go along in the app, people may eventually want to share information, which is where Facebook new login comes into play. It will let users have complete control over what they share and with whom. Before this new style was introduced, users did not have any say in what was shared by the app or how it was shared. With the new technology released, it is expected that more people who may have shied away from trying new apps will be enticed to test out the new features.

Facebook has also made it easier to connect with other apps in a seamless manner. For developers who use Facebook, the company has made it cheaper for them to build their apps, which also helps the company put people before profits. The new tools will also allow designers to work offline instead of having to be connected to the internet all the time. Ad developers, collaborating with other businesses, will have an easier time of utilizing mobile enhanced formats that would zero in on particular clusters of users. Advertisers who use Facebook will be granted an extension into the company’s electronic device market. Facebook is hoping to become a world leader as an instrument of development tools for the whole app community of developers.

Trying to move into the mobile market, Facebook has recently bought two app companies; Moves, a fitness app, and Instagram, a multi-use social network service that allows users to share pictures and videos across different social network sites. They are also looking at acquiring WhatsApp, a cross-platform mobile messaging app for various smartphones. The company’s application had been used widely on desktop computers since its inception a decade ago, and is expanding its foundations to include smartphones and other mobile devices. The company is planning on entering the future of computing on a wave of wearable devices, virtual reality games and expeditious messaging.

At the latest F8 meeting held this week, Facebook repeated that trust was what was needed in regards to people wanting to use the so far unpopular apps. They stressed that part of the problem was the fact users don’t always want to share their personal information with every app they may use. The company also stated that it would be providing the principal tools needed by developers in order to incorporate into the network on Facebook seamlessly, leaving designers more time to devote to working on things that matter to them.

Lastly, Facebook proclaimed that it was striding towards the mobile network area in a large way. Almost every product the company talked about was aimed at electronic devices; a mobile ad network for advertisers, their famous “Like” button for digital apps, and usage tracking software for developers to keep tabs on who is using what. Even though the company has subdued the demands of making money on mobile usage, Facebook has gone and put people before profits by creating an atmosphere where users now feel freer to utilize the company’s apps without fear of unwanted disclosure.

By Korrey Laderoute

Sources:
CNNMoney
Inside Facebook
WIRED
Bloomberg

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