Kroger to End Double Coupons, Lower Prices in Michigan Stores

KrogerIn an effort to make grocery shopping easier and more affordable, Kroger announced a plan to lower prices on items throughout the stores and end their double coupon policy in Michigan. They are planning a store-wide change in their 126 Michigan stores, resulting in lower prices on items throughout the store to help customers save money without the use of double coupons. They will continue to accept all coupons at face value.

Kroger made the announcement on Friday that changes will be coming to its Michigan stores as of May 14. Until now, the chain of grocery stores has offered double the face value of coupons up to 50 cents and in some instances, they doubled coupons up to one dollar.

The double coupons were a way of luring in customers and remaining competitive against other grocery chains several decades ago. It was a time when newspaper delivery was common and clipping printed coupons was a good way for customers to save money. Times have changed, however. Kroger president, Jayne Homco, stated that fewer than one percent of their customers use traditional coupons. Meijer also recognized this pattern and did away with their double coupon policy last year.

Thought Walmart and Kmart chose not to participate in doubling coupons, they have been able to maintains lower prices than most of their competitors. Meanwhile, Busch’s, Hillers and Spartan grocery stores continue to honor the practice.

Kroger made the planned changes public on their Facebook page on Friday. They highlighted all the ways that customers can save, despite their plan to end double coupons. Of which, they noted the use of digital coupons, which can be loaded onto the Kroger card by visiting their website, earning fuel points to save on Kroger gas purchases and customizable coupons that are mailed to customers based on the items they buy the most.

The reaction from Kroger’s Facebook fans seemed to be split. On one hand, some customers were upset over their decision to end double coupons because they relied on the savings for their weekly grocery shopping and the change will alter their grocery budget in a big way. Some of which cited the double coupon policy as the only reason they still shopped at Kroger, claiming that without the added coupon savings the store would be more expensive than its competitors.

On the other hand, there are many customers who are relieved that the Michigan stores plan to end the double coupons because it ruins their shopping experience. Many showed concern over the extreme couponers who abused the system and would buyout everything on the shelf when using coupons to maximize their savings and get a huge amounts of products for next to nothing. The problem is that store shelves are left empty for everyday shoppers and it does not make the company any money. These customers welcome the ability to buy items at a lower price without the use of double coupons.

This is not the first state to implement these changes, so it was almost inevitable that they expand the changes nationwide. Ohio stores saw the changes last year and Texas stores rolled out their changes as early as 2011. In addition to putting an end to double coupons and lowering prices in their Michigan stores, Kroger will switch their weekly ad change from Mondays to Wednesdays.

By Tracy Rose


Detroit Free Press
Bargains to Bounty

4 Responses to "Kroger to End Double Coupons, Lower Prices in Michigan Stores"

  1. Terri   May 17, 2014 at 10:35 am

    I was a faithful Kroger shopper but they will be losing me, I guess I will have to start shopping at Wal-Mart and find me a new store!! Kroger prices have not been lowered!! I think they will lose a lot of business!! Oh well those of us who depended on those double coupons will really suffer!! But do they care no they getting higher pay and their employee’s will suffer !

  2. Ms. Brittney   May 10, 2014 at 2:23 pm

    If I were to buy out the shelves paying cash would people have a problem with that too?

  3. Marilyn Fisher   May 9, 2014 at 7:13 pm

    i will bet that the prices will not be lowered or kept lower for long. They are wrong to think that their prices are lower or competitive. They will gradually raise the prices or adjust the size of their packages. I wonder if upper management got a pay raise lately or if they are suffering like the rest of us. Upper management doesn’t have a clue what happens in the real world.

  4. Fran Kline   May 4, 2014 at 8:20 pm

    I have used coupons for 25 years and stores that doubled coupons were the ones I shopped the most. Now that it seems to be ending I not sure how we will make it. When your only income is SSI it is very hard. We will be eating less foods that are healthy for us. And it like no one cares. I can not afford to get a smart phone and pay their monthly expenses. Can not come up with anything else to do without, gave up vacations 30 years ago, have not been to the movies in years or anything else that others seem to be able to do. And yet I still have to pay the same prices that the people that make great incomes do oh not they get perks and I get……………….


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