With her enormous potential at the tender age of 17, Lorde, who many already compared to Adele, has a bright future ahead. “We will never be royals,” is a message of an art pop song Royals, which hit the ‘mainstream’ last year. Meet a New Zealand singer-songwriter Ella Marija Lani Yelich-O’Connor, otherwise known as Lorde.
Lorde was born on November 7, 1996 in Auckland, New Zealand. She is the second of four children, born to Sonja Yelich, a prize-winning New Zealand poet and Vic O’Connor, a civil engineer. Lorde grew up listening to Etta James and Otis Redding, but she was also heavily influenced by rapper Kanye West. When she was 13 years old, she began working at Universal with a succession of songwriters, but without success. Later, she started writing songs with her guitar and has eventually paired up with writer and producer Joel Little. Their partnership turned out to be very successful, as the duo created three songs within a week, including Royals.
The Love Club was Lorde’s debut extended play (EP) and it was freely available through SoundCloud from November 2012, before being officially released on March 8, 2013 by Universal Music Group. The Love Club EP features five songs, including Royals, which debuted as a No. 1 single on the New Zealand Top 40 on March 15, 2013 and stayed on top for three weeks. 17-year-old Lorde is the girl who knocked off Miley Cyrus’s notorious song Wrecking Ball from No.1 place of Billboard top 100 songs. When the Royals became a No.1 song on Billboard, Lorde became the youngest performer in the last 26 years, who succeeded to achieve this. She also became the first woman in the last 17 years, which made it to the top of Billboard list of alternative songs, since Tracy Bonham with her 1996 hit Mother Mother. Besides the impressive achievements on the charts, Royals has experienced its many adaptations. Among other things, the creators of the series Revenge used the song in one of the episodes. Lorde’s debut album Pure Heroine was released in the U.S. on September 30, 2013.
“When I tried to find the right stage name, Lord seemed like a perfect choice. But it was too masculine. From an early age, I was fascinated by the blue blood and aristocracy. To make Lord more feminine, I simply added the letter e at the end. Some people think that the name has religious undertones, but it does not have them,” Lorde once said in an interview. A teenage girl carefully protects her privacy. Initially, she wanted to publish only one photo of herself and focus all of her attention to the music. “In a perfect world, I would never give any interviews and I would probably not even have any of my photographs published in the media,” the singer admitted to Billboard.
The Royals singer considers herself as a feminist and does not hold back when it comes to commenting on her peer colleagues. She was very sharp when it came to Selena Gomez. “I am a feminist and the theme of her song Come and Get It is: ‘When you are ready, come and get it from me.’ I am sick of women being portrayed this way,” Lorde said in an interview for Rolling Stone.
Lorde has a clearly outlined musical strategy and the fact is that there is a very bright future in front of her. When they offered her cooperation with one of the most exposed man in electronic music, David Guetta, she was determined: “No. F**k no. He is so gross.” Although she is still a teenager, Lorde is considered to be a very mature person. When she talked about her album Pure Heroine, the singer said that she does not describe specific experiences in her songs, as they reflect a wider vision of the world. “It is about a feeling of being my age, living in the suburbs and you cannot do anything about it,” Lorde said. The fact is that the singer analyses her teenage years more critically than her peers. “I am really interested in a sort of weird social situation and cliques, from observing how the girls are attracting attention to watching how popularity happens. I was always over-thinking about everything,” Lorde said in an one of her interviews.
New Zealand singer won two Grammy awards and Silver Scroll, the most prestigious music award in New Zealand. She proved that despite the increasing glory, she is standing firmly on the ground and wants to be a good example to her fans. Lorde is a very good example of how widespread musical occupation of teenage celebrities such as Miley Cyrus and Justin Bieber, can sometimes also cause a completely opposite musical effect. Given the fact that she is only 17 years old and at the beginning of her career, it is safe to say that there is a bright future in front of her and there is no doubt that she will do great things in the future.
Opinion by Janette Verdnik