Nintendo has announced an affiliate program that will share profits from YouTube ad revenue with fan videos. This is a way to bring back “Let’s Play” videos featuring Nintendo video games.
The “Let’s Play” video game clips found on YouTube have become very popular in the past few years. Users have found great entertainment in watching people play video games and hearing the player comment on what is going on in the game. There is plenty of content online as players can record themselves playing through an entire game, sharing game modifications, showing game glitches, and showing multiplayer matches.
Many viewers enjoy these videos because they are able to see gameplay footage of newly released games and decide whether or not it would be a game worth purchasing. Other viewers watch these videos as a visual walkthrough if they are stuck at a certain point of a game. Hints and tips on how to become better at multiplayer games is another reason why these “Let’s Play” videos are seeing high numbers of viewership.
Last year, a few video game companies started to pull down YouTube videos featuring long recordings of games. Nintendo decided to take a different route and partnered with YouTube, registered their content, and forced their own ads to play before, during, and after gameplay videos. The forced nature of the Nintendo ads hurt those who created the gameplay videos to create their own ad revenue. Many YouTube users that created clips of gameplay decided to take down their Nintendo videos. Only a handful have uploaded videos containing Nintendo content.
Through its Japanese Twitter profile, Nintendo has announced a plan to share YouTube profits with fan videos of their own games. No details on how much will be shared are given as of yet, but offering some sort of profit for user-created video clips is making YouTube users happy.
This is also a breath of fresh air for YouTube users as last year in December, video creators were suddenly bombarded with copyright infringement notices. Google’s own Content ID started to flag a high number of video game clips claiming that copyrights were being violated. Video game developers such as Capcom, Deep Silver, and Naughty Dog spoke out and assured everyone that they had nothing to do with the video being flagged. Those developers and YouTube users blamed the Content ID bots that crawled those videos. Google only recognized that content sweeps had intensified, but did not go into any further details. By the end of December, most developers had worked with Google to get those YouTube videos back online.
The reason for that and for what is believed to be the reason behind Nintendo’s change of mind is that those “Let’s Play” videos are a great way to conjure up free publicity around their video games. Millions of viewers will watch those game clips and those viewers will share the clip among social media. It is free advertising for game developers and it helps video content creators to earn a little revenue.
Nintendo willing to share YouTube profits with fan videos is a great way to bring back that free advertising for themselves. Those creating Nintendo video clips will have to wait to see any profit as the company has not yet released the date that the affiliate program will start.
By Raul Hernandez