Many employers are looking for innovative ways and tips to recruit people, and Facebook is quickly becoming an option. According to the National Association of Colleges and Employers (NACE) in 2012, the social media giant is becoming one of the most important aspects for employee recruiting. In fact, over 50 percent of employers are using it to fill their vacancies. The question many have is how to use it effectively.
One of the most effective ways of doing this is to use the Facebook Directory. This allows employers and agencies to search for specific types of people, including those who have specific skills included on their profiles or are members of certain groups. It is then possible to contact those people directly to see if they are interested in the vacancy.
Agencies can go one step further by connecting with the companies or the employees of certain companies. This helps to expand the possibility of finding someone quickly when new vacancies arise within certain markets.
It is common for some companies and agencies to create a Facebook fan page just for the sake of recruitment. This is not the way to go about it. People want to see more than the latest vacancies. They want tips on getting through the interview process, and help in finding the perfect job role. In other words, they want something practical and informative. That is the only way they are going to “like” a page. Have a mixture of informative pieces and recruitment posts to make the most of this type of social media recruitment.
One of the Facebook tips for employers recruiting that is rarely use is to ask people for referrals. This encourages those who have liked the page and follow the updates to share the vacancies with friends. It also expands the reach organically, which is great for search engines and the social media giant as a whole. There is even the chance of offering current employees benefits for referring their friends to the company when vacancies arise.
This social media site does allow adverts to be placed on the site. It is possible to arrange for posts on the pages to be sponsored, so they appear on the newsfeeds of those who do not even “like” the page. There is also the option of the adverts running along the right-hand side. These ads will have a snippet of the vacancy, and can be linked directly to the recruitment page. From there, it is possible to go into more details about the benefits of working for the business.
Do not just relay on Facebook for recruitment. While it can be effective, there are many other ways to find valuable and highly qualified employees. The benefit of the social media giant is so many people are currently on it. However, it is important to remember that there are people from all over the world on it. It is possible to have someone from Australia looking at the vacancies that are in America by mistake if they sound like they are work at home jobs. Employers recruiting will be able to use Facebook effectively with the tips above.
By Alexandria Ingham