Flickr recently announced that its customers will not be able to sign into accounts using Facebook or Google effective June 30, 2014. Flickr customers will be forced to link their Flickr accounts through Yahoo or create a new Yahoo account if needed.
The company originally included third party log-ins three years ago when the company was looking to expand its user base. At the time, the company was under different management. CEO Marissa Mayer, formerly from Google, has brought new theories to the table at Yahoo. The company acquired Flickr from Ludicorp, a Vancouver-based company in March 2005 for $35 million. Flickr now has approximately 87 million users and close to four million images uploaded on a daily basis. Many services feel the need to get the help from Facebook and Google’s large user base. Mayer feels due to the popularity of Flickr it does not need the support, and can hold its own with just a Yahoo sign-in. The company has already made the change with their Fantasy Sports page and plan to phase in more of their sites as time goes on. Yahoo feels the change will offer users a more personalized user experience.
Dissolving the Facebook and Google sign-in option for Flickr should not be a problem for the company since Yahoo claims to have a monthly traffic volume of over 700 million consumers in over 30 languages. According to Yahoo, the company surpassed Google for the first time in 2011 in visitors from the United States.
Yahoo was started by Stanford University classmates, David Filo and Jerry Yang in 1994. Self-proclaimed procrastinators in college, the two found themselves engrossed on the internet but were frustrated by the inability to relocate sites they found interesting. The two college buddies came up with the idea for a new search engine called Yahoo.
Marissa Mayer, former executive at Google, took over the CEO position at Yahoo in 2012. Mayer, also a former student at Stanford University has lead Yahoo to acquire the popular blog site Tumblr in 2013. Stocks in Yahoo have doubled since Mayer’s appointed position with the company. In 2013, Mayer was ranked eighth in America’s Most Powerful Businesswomen list.
Flickr went through a major overhaul in 2013 with a redesign and policy changes. Flickr offers larger storage space (a terabyte) than previously, and uploading is easier. Collections are groups of sets that were previously available only to Pro users, but now available to FREE customers. Flickr now offers tagging, faces, and maps. These are just a few of the key changes that Flickr has made since the acquisition by Yahoo.
Yahoo’s dependence on third party sign-in such as Facebook and Google appears to be unnecessary due to Flickr and Yahoo’s thriving business. With over a half billion users on Yahoo and Flickr’s four million uploads per day and the company’s rising stocks, the company can expect a positive outcome due to its projections. The final date for Facebook and Google log-in to Flickr is June 30. Customers will have to link their Flickr accounts to their existing Yahoo account or create a new account.
By Christina Thompson