Mona Scott Young has made a killing in ratings by bringing classless and obnoxious behavior, also known as ratchet, to audiences nationwide with her Love and Hip-Hop franchises on VH1. The reality show mogul is planning to further her endeavors in television with a new series that focuses on black Greek fraternity and sorority life of Alpha Kappa Alpha, Sigma Gamma Rho, Delta Sigma Theta, and Zeta Phi Beta. Although Young’s shows have proven successful with a large audience, many black fraternities and sororities are not welcoming this new exploit invading their organizations.
Mona Scott Young gained notoriety in the music industry by steadily working and crafting some of the careers of some of top-selling hip-hop artists. Her work with 50 Cent, Busta Rhymes, and Missy Elliot allowed Young to become a well known name within the industry and, thus, leading to the development of her production company Momami Entertainment. It was not soon after the forming of her brand that Young set her sights on reality documentary-series. Partnering with VH1, the mogul released a series of shows that focused on relationships and heartbreaks within the Hip-Hop community. The show, Love and Hip-Hop quickly became a sensation for the network by chronicling the drama unfolding between the B-list celebrities involved and broadcasting the emotional, reckless behavior.
Now that Mona Scott Young has virtually conquered the music docu-series world, the mogul continues to grow her company by focusing on the world of the black college sorority and fraternity with Sorority Sisters. Although the premise may sound like a step into the positive direction for black youth, the trailer did little to maintain that hope of establishing role models or accurate depictions of what these organizations stand for. By focusing on the negative aspects and drama that made Young’s other endeavors so profitable, Sorority Sisters looked to be another exploitation of harmful stereotypes.
A few hours after the trailer was released, it quickly disappeared from the web. The link for it was taken down and a petition for the cease-and-desist of Mona Scott Young’s latest project quickly followed. Started by Reynoir Lewis, the petition does not welcome the reality show and calls for the end of “stereotyping” and “ignorance” of black Greek letter organizations in the media and the boycotting of any advertiser associated with production.
The petition has already gone viral across several Internet sites and outlets. What simply started as just a few thousand signatures has quickly grown to over thirty-nine thousand in the span of a few weeks. Many signees have called for the end of negative stereotypes of black culture in the media and a stop to further exploitation of black female youth in America through these series. Drafted in hopes to stop Young’s endeavors, the petition states that Reynoir Lewis will personally deliver it to the heads of Viacom, including the CEO (Carl D. Folta), EVP of Marketing and Media Relations (Philippe Dauman), and Chairman of the Board (Summer Redstone)
Although this petition is growing and going strong against Young, it does little to focus on the problems with her other programs. Black Greek fraternities and sororities have banned together to show that Young’s efforts are not welcomed, but do little to mention their distaste for her other programs that glorify the negative depictions of black Americans in the media. The popularization of the negative black-stereotype is portrayed throughout the Love and Hip-Hop brand, but is still airing with little complaint of the shows’ unwelcome depictions.
By Tyler Cole