With lemongrass rooftops and moss-covered walls, the coffee giant Starbucks is pushing into a new environmentally conscious yet technologically advanced direction. After the debut of a company-owned store a few months ago, Starbucks has once again embraced trees and greenery in the opening of their second eco-friendly location in Orlando, Florida. Both stores create a unique ambiance, which is sure to charm coffee fanatics all around.
In March, Starbucks opened a new outside-the-box cafe right next to Disney’s luxurious Grand Californian Hotel near the Disney resort in Anaheim, California. The store features an outdoor wall created with some 1,000 native plants, grown and trimmed to resemble coffee cups. The quaint plant design is thanks to many technological advancements in recycling and sustainability. Downtown Disney is a non-admission area, so locals and tourists can walk in any time. The store is prepared with 150 seats, as well as operating hours from 7 a.m. to 12:30 a.m. for a large number of coffee enthusiasts, all eagerly awaiting their morning or late night energy boost.
In addition, while many smaller cafes sometimes have a little notepad or a chalkboard for customers to leave a note or a drawing, the new Starbucks features an interactive touch screen to accomplish the same. Chief creative officer and president of global innovation for Starbucks, Arthur Rubinfeld, promised after the opening of the California location that more such stores were coming, and he has delivered on that promise.
Starbucks has now opened the second eco-friendly store, this time in the Walt Disney World Resort in Orlando, Florida, with yet more trees and nature in it. The Orlando Sentinel reports that the new cafe is about 3,900 square feet, about twice the size of the typical Starbucks. It is located near the Characters in Flight Balloon, intended to take advantage of the beautiful waterfront location.
With a lemongrass-covered roof, it follows the LEED (Leadership in Energy and Environmental Design) standard developed by the U.S. Green Building Council. The standard has been established to rate the design, construction, operation and maintenance of green buildings. Environmental consciousness, energy efficient lighting and sustainability are just some of the core design goals for the new location. Like its predecessor, the new cafe also features a 70-inch interactive digital display, encouraging the customers to leave a little message or a drawing before they leave.
The senior designer David Daniels explained how the compost from the coffee grounds was used as fertilizer for the grass grown in the nursery. The logo of the chain has been replicated with soft clumps of moss, and seating made from reclaimed wood, such as a 300 to 400 year old heart pine. The store attempts to bring tranquility of a forest into its walls, inviting coffee enthusiasts to enjoy their latte with a splash of serenity and nature on the side. Daniels further explained that as he drew the new layouts, he thought of a place where “somebody might meet the girl of their dreams.”
The new tree-happy and eco-friendly store in Florida is just the beginning of Starbuck’s new initiative. There are plans for five such stores in total, reports USA Today. Two more in Downtown Disney at the Walt Disney World Resort and another two at Disney’s Animal Kingdom and Disney Hollywood Studios at the Walt Disney World Resort.
By Jakub Kasztalski