The 66th. Primetime Emmy Awards show will reportedly involve the use of social media like never before, according to the NBC Universal Media website. The awards show will be hosted by comedian and “Late Night” talk show host, Seth Meyers, and it will be broadcast live, coast-to-coast, Monday, August 25 (5-8 p.m. PT, 8-11 p.m. ET). At every point along the evening, viewers will have the chance to actively participate in the proceedings, making this year’s Primetime Emmy Awards show the most interactive one yet.
During the week leading up to the Emmys, the public has already been treated to the opportunity of viewing exclusive online content about the upcoming awards show. This exclusive content includes being able to view footage of the rehearsals, a backstage look at everything going on to prepare for the awards show, as well as access to visits from the press. These can be accessed by using the @LateNightSeth social handles.
Then, the chances to use social media will also carry over to the E! “Live From the Red Carpet” coverage. This year will mark Twitter’s debut of a zip line camera, which will be used by Access Hollywood. The social media site’s zip line camera will allow viewers of Access Hollywood and people who check at NBC’s official Twitter account a chance to view footage from the red carpet and pre-show. Adding to the fun will be Twitter’s official live tweet correspondent, Retta, from NBC’s comedy Parks and Recreation. She will share her hilarious commentary throughout the Emmy’s red carpet pre-show and during the Primetime Emmy Awards show.
Twitter, partnering with Yahoo!, will also debut their Signature Mirror during the red carpet pre-show. The Signature Mirror will tweet photos of celebrities from the Yahoo TV handles.
Also, Facebook will be involved, with the debut by the social media giant of its Facebook Mentions Box. The box is a portable device that will allow fans of different events connect directly to their favorite celebrities and sports figures at the Emmys and other public events.
Stars who stop by where the Facebook Mentions Box will be located during the red carpet pre-show will shake the box and a pre-loaded question for that particular star will appear. The star will then answer the question, with the recorded response then getting automatically loaded onto the Facebook page of Access Hollywood.
Facebook will also have a special selfie station. Stars stopping in at the station will have their photographs taken and the photos will be posted on the NBC Facebook page.
Besides the debuts of Twitter’s zip line camera and the Facebook Mentions Box, online viewers at Eonline.com, on TV and live streaming on Eonline will be able to see content recorded by E!’s Glam Cam. Also, commentators at @Eonline will be tweeting about the proceedings online. As well, all of the key social media conversations about the Primetime Emmy Awards pre-show and show will be accessible at SocialCentral on Eonline’s All Access social media program on Instagram and Twitter and at the Emmys popular hashtag #eredcarpet.
NBC’s Today show also has a Vine 360 station that has been capturing short videos about the Emmys. The videos can be viewed at Today‘s social media accounts.
As if all of these uses of social media to inform viewers more about the 66th Primetime Emmy Awards show was not enough, both backstage and throughout the show NBC’s social handles will be live tweeting and sharing exclusive photos of the winning moments. Also, the Emmys Backstage LIVE! show will be returning, allowing viewers to see synchronized content, real-time social media tweets and photos and it will be debuting a Spanish-language translated director’s cut. The Emmys Backstage LIVE! show can be seen at Yahoo.com, NBC.com and Emmys.com. Through viewers being able to access more information about the Emmys than ever before, this year’s 66th Primetime Emmy Awards show promises to incorporate more viewer interaction than ever before by using social media in more ways than ever before.
Written By Douglas Cobb
NBC Universal Media Village