Optimize website search engines treasure hunts and reap the gold. One of the most frequent topics in the small business arena is being recognized by Search Engine Optimization (SEO) engines. The discussion has been primarily about getting higher rankings in the SEOs and gaining rankings in different areas. The actual focus according to Google’s SEO Guide, is providing unique content contained on a website rather than higher rankings.
Content on the website must be geared to customers and not search engines. Clients are the ultimate users of the content and not the search engines themselves. The various areas on a website that have information geared to finding a business classification recognizable by search engines and relatable to clients will bring them to the site quicker. For example, the title page needs to relate to the content found within the pages of the website. Descriptive product content enumerating what is offered by the site can focus a search engines end result, offering the query a finer selection of choices to click on.
Explaining what is offered on the website with a small but detailed summary of the content contained on the page assists in tapering the purpose of the site to clients looking for a specific product. By using a variety of key words describing a site, search engines may be able to narrow the field and improve the ranking. Helping in this search a unique element on each page points the search engine in the right place.
A simple URL (Universal Resource Locator) name of your website i.e.; www.pxldoc.com is better than a complicated one. Something simple to remember will stand out more to those searching for a product, especially one that has relevance to a particular audience, rather than a vague but unique name, like AlienLifeFormsInhabitingEarth.com, may not be found as easily as alfie.org. The adage of keep it short and simple (KISS) is a good rule of thumb.
Website search engines optimize their hunts by looking for websites with keyed images. An extremely important though overlooked tool is the intelligent use of images. A website with key images placed with a link to text, also known as the “alt attribute,” will help in the search engines efforts to locate a website more quickly. The alt attribute also has another function, it links to the text of an image, describing the image and providing a caption, if that image is not displayed for some reason or other.
Describing ways to optimize the use of search engines also points in the direction of SEO difficulties facing website search engines. Several problems are evident with the use of web search engines. One of the largest problems is the number of variations a website homepage may have. For instance, some homepages may be identified in a number of ways beside the simple– sample.com, there may be something like this – sample/index.php, or sample/index.asp, and the possibility of several other versions of the same page. This creates cloned content for search engines.
One version of the website will be chosen by search engines, though it allows multiple linkings to a homepage, dividing the value of a homepage. Another SEO issue with this situation is when two versions of the website co-exist as HTTP and HTTPS. A work around when this happens is the creation of a 301 redirects command. This is a command that creates a rule directing all URLs with the homepage address variations to go directly to the properly named homepage.
Another issue that crops up for search engines is the lack of title tags websites fail to use to their advantage. Title tags are those key words on each page of a company website. Most companies just use the name of their website as a title tag, not taking advantage of the opportunity to tag key products or elements of their business that occur on each separate page of the site. For example, a company selling airbag release valves might increase their rankings for search engines if they use key words that pertain to release valves on that page.
The creation of imaginative, creative, and engaging content on all pages of the website is another important area for increasing traffic to a website. An example of this would be a small company with a dynamic and interesting content website may pull more visitors to its site than a high-powered, site expensively funded but with poor dynamic content. Search engines constantly check for original content by comparing like-minded websites with each other, and other sites with similar products; those with the quality content will be ranked ahead of the others in search values. Treasure hunts by website search engines is easier to discover when they contain premium content.
By Andy Towle