Apple Inc. has finally given in and allowed users to delete the free U2 album placed on their iTunes media. It comes after a number of complaints from individuals over the possible breach of privacy. Many users have claimed they never wanted or asked for the album, but were shocked to find it within their iTunes media.
At the announcement of the iPhone 6 and Apple Watch, U2 announced that all iTunes users would be given their album for free. Within moments, 500 million people found it in their libraries without having to do anything. The Songs of Innocence was seen as a gift from Apple Inc. by the company, but certainly not for users.
What made it worse for some was that there was no clear way of deleting the unwanted album. It would take up space, some of which was paid for by people. It led to many users complaining to the company, asking for a way to get rid of their unwanted gift.
This has led to the tech giant creating a quick and easy way to remove the album. With just one click, users will be able to get rid of it. Users simply have to go to the iTunes SOI Removal page.
While Apple Inc. is allowing users to delete the free U2 album, the company wants to make it clear that this is a permanent thing. There will be no option to re-download the album from the “previous purchases” section. If users decide that they want to get the album again, they will need to purchase it.
However, it is likely that those who delete it would never have bought a U2 album in the first place. Some may even want to do it as a point to the company for invading their privacy. Some view this has an extremely negative thing to do, because it shows how they have access to a user’s media. It is bad enough that there are complaints over the privacy of the iCloud after Jennifer Lawrence’s and other celebrities’ nude photos were stolen this month.
The good news for those who do want to buy the album again is that it will be available for free up until October 13, 2014. Even those who delete it now appear to be able to get it for free up until then. This could be a great option for those who want to make a point that they will choose what goes into their iTunes libraries.
The release of the album was a show of the collaboration between the band and Apple Inc. However, the two may need to rethink their options after the backlash that has occurred from the recent gift. It is clear that people want to choose their own music, and do not want an album forced on them. If Apple wants to give a gift, at least make it easy to delete or hide the album so they do not have to listen to it. At least, Apple Inc. has now given an option for users to delete the free U2 album.
Opinion by Alexandria Ingham