‘Atlas Shrugged: Who Is John Galt?’ TV Political Commercial on the Big Screen

Atlas Shrugged: Who Is John Galt? TV Political Commercial on the Big Screen

The film, Atlas Shrugged: Who Is John Galt? is the final title of the third segment in an Ann Rand trilogy that began life as a TV miniseries and looking at clips from the films they actually resemble political broadcast messages splashed on the big screen. As further evidence that these movies are intended to elicit some sort of significant meaning to a specific side of the political spectrum one only has to look at the marketing focus of the filmmakers. Special interest was placed upon keeping the “Tea Party,” informed about the film to name but one group who received special attention.

In a world where the government is increasing its involvement in the day to day lives of “Mr. and Mrs America” (and all the ships at sea thank you Walter Winchell) the message that less control is better may not be a bad thing. It should be remembered that this ever growing interest in just what “ma and pa” are up to behind closed doors started before the present administration got into power. However, the clips of each of the Atlas Shrugged films all seem very dialogue heavy and, for lack of a better word, plodding. So regardless of who holds the reins of power, the message may get lost in what looks to be the sheer drudgery of the delivery.

These snapshot images of the message heavy film trilogy reinforce that they began life as something meant for the small screen. Putting Atlas Shrugged: Who is John Galt? on the big screen as some sort of political commercial may well have been a “labor of love” for someone, but most likely would have played better on TV.

It should be noted that the writer of this article has not seen any of the films and can only comment on the clips that have been uploaded on YouTube. The information submitted here is based upon the available
“facts” about the trilogy. Suffice to say that even the late great Roger Ebert did not like the first in the trilogy and it does not take sitting through all the films to see why.

The “world premiere” took place in Las Vegas at the Brenden Palms, with a cast party for the stars and producer at the same venue later. A look at the guest list for the after-movie event appears to be very politician heavy. Local Vegas radio talk show host Alan Stock was the MC of the premiere and producer John Aglialoro introduced the actors who attended the premiere and “discussed” the film.

According to one participant, the stars of the feature fulfilled their portion of the meet and greet by forming a reception line and also posed for pictures. On the surface, this movie may be a resurgence of interest in the late Ayn Rand’s literary works but it does feel a little like just one more cinematic dystopian vision.

The plot, as summarized by IMDb is that “one man swore to change the world and one woman stands in his way.” Produced by Atlas 3 Production and distributed by the Atlas Distribution Company, the film is an independent feature with no apparent ties to any major studio. Going to the movie’s official website, visitors are given the opportunity to subscribe to an “Official Atlas Shrugged Movie Newsletter” and offered the chance to “Demand Atlas” at a cinema near them.

Fans of Ayn Rand’s message in the book may swallow their political affiliation and rush out to see Atlas Shrugged: Who is John Galt? before the movie is broadcast on what should have been its original medium of choice, TV. Alternatively, they could well wait for the DVD box set where they can listen to Ron Paul commentate on the events and skip the commercials. For those who are interested, the film opens on September 12, 2014, not necessarily at a cinema near “you.”

By Michael Smith