The iPhone 6 has only been available for pre-order for a day and the sales have already reached four million. This is double the number of pre-orders for the iPhone 5 when that was announced in 2012. While this is great news for the company, it could cause problems for customers.
The new iPhone was unveiled last week by Apple, who announced that orders would be shipped from Friday. The tech giant has now announced that some users may not receive their phones until October. Demand has outstripped the supply already, and it is not even the first weekend after the unveiling.
It shows just how highly anticipated the iPhone 6 was. This is a phone that people have spoken about since the sales started for the iPhone 5. People wanted to see the company skip the iPhone 5S and 5C and move straight onto the current one. Despite all the high-tech rumors, the real phone has not disappointed many, either.
Two of the major selling points appear to be the large screens and longer battery life. There are two versions of the iPhone 6, one larger than the other. It looks like Apple is finally trying to break into the phablet market that Samsung currently controls with the Galaxy Note series. With Samsung releasing the Galaxy Note 4 this month, Apple certainly needed to pull something out of the bag; and it has with the 6 Plus.
Now that the iPhone 6 pre-order sales have already reached four million, experts question the possibilities for the weekend. Since the first day of pre-order sales have doubled, experts are using that as a guide for the weekend, and announced that 10 million orders could be received. This should not be that surprising, considering the iPhones 5S and 5C had nine million orders within the first three days of their launches. There are no figures for pre-order sales to compare.
It is likely that people will be queuing up outside of stores on Thursday night. Friday 19, 2014 is the launch date for the highly anticipated phone, and people will want to get their hands on one right away. The need is likely to be higher now knowing that the demand is far outstripping the supply.
Why is the iPhone 6 so popular? It seems like the bigger screen is certainly a major selling point. Users want the larger phones as they do more with them on a daily basis. Many now play games, check emails and even watch movies and TV.
The price has also not increased, despite the features on the device being better than its predecessors. This has been a consistent thing for Apple, which consumers appreciate. They can save up over the course of a year or two, and be able to buy their new device outright.
It is certainly going to be a major weekend for Apple. It seems that the rumors have not overhyped the new phone, and people still want to get their hands on it. That definitely seems the case with iPhone 6 pre-order sales reaching four million on the first day.
By Alexandria Ingham