Netflix has given spoiler lovers reason to rejoice. The streaming media giant has launched a new site, “Living With Spoilers,” as part of its promotion campaign that removes the stigma of spoiling TV shows ahead of the fall premiere season. Moreover, the site features a quiz about which type of “Spoiler” viewers are, such as a “Clueless Spoiler,” who is oblivious to the fact that he or she has spoiled the ending of a movie or TV show for someone else. It also has a number of spoiler video clips, which viewers can watch, enjoy, and comment on, such as the end of Lost, Breaking Bad, Kill Bill, and The Hunger Games.
Netflix’s model actually encourages spoilers because it puts an entire series online at once and users watch at their own discretion. Therefore, one person may binge watch an entire season or series in a few days time, while others watch at a more measured pace. This feature can make it difficult for people to chat with one another about their favorite shows. This new site may be a way to encourage communication among fans who have all watched the same show and are excited to share their thoughts and opinions in a safe place.
Netflix’s launch of the “Living With Spoilers” site is also part of a promotion the company is running to help kick off the fall 2014 TV season. The streaming service has also commissioned a survey about viewers’ changing attitudes regarding TV, and found that people care less about spoilers–either giving or receiving them–than they have in the past. According to the recent survey, approximately 20 percent of Americans contend it is OK to share plot twists right after they are viewed, and an overwhelming proportion of respondents (94 percent) said they will not stop watching a TV series even if they hear a spoiler. This news should certainly have spoiler lovers rejoicing. Others respondents surveyed said they become more interested in watching a show they did not plan to watch if they hear a spoiler (13 percent), though 54 percent still said that if people are talking about plot twists, they should use some sort of coded language.
The whole perception of spoilers has changed over time. Originally, they were viewed as counterproductive or “show killers.” However, now just the opposite is true. Spoilers can be good promotion for shows. They can help draw new viewers in and display the vested interest of fans in a show, movie, etc. Presently, spoilers are literally viewed as recruitment and promotion tools within the entertainment industry.
The results of Netflix’s online survey, which was conducted in the U.S. last month by market researcher Harris Interactive, are proof of the massive shift television viewing habits are undergoing, due in large part to streaming services like Netflix, Amazon Prime Instant Video, Hulu, and YouTube. The time consumers spend each month watching video on the Internet is up 64 percent for 2014, according to Nielsen. As a sidenote, Nielsen bought Harris Interactive earlier this year.
Netflix has spoiler lovers rejoicing with the launch of their new “Living With Spoilers” website. As many observers consider television to be in a “new golden age,” TVs, tablets, and desktops are jam-packed with an abundance of good programming from a variety of sources, thanks in part to technology and services that allow viewers to watch on their own terms. Netflix and other streaming services are spending more money on original programming, and they are also releasing content a season or series at one time to let consumers binge-watch an entire show in one weekend. For instance, Amazon will release the entire first season of Transparent, which is a new comedy-drama starring Jeffrey Tambor, exclusively to its Amazon Prime subscribers on Sept. 27, 2014. This new model was proven very successful with Netflix breakout hits, Orange Is the New Black and House of Cards.
As streaming services and the entertainment industry faces a new frontier, the golden era of TV and countless movie options will be available on Netflix and other similar streaming outlets. It is all part of Netflix’s mission to provide consumers with a variety of viewing options and interactive perks that will allow spoilers lovers as well as other viewers to rejoice.
By Leigh Haugh
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