Was Apple Inc.’s Free U2 Album a Good or Bad Thing?

Apple Inc.

Was Apple Inc’s decision to share U2’s album for free for all iTunes users a good or bad thing? According to the many complaints, it would see that it has been taken extremely negatively. However, the timing could have something to do with that.

It was only weeks before this that failures in iCloud security were found. Jennifer Lawrence, Kate Upton and a number of other female celebrities were shocked to see their nude photos online. These were photos that were stored on their own phones and computers, through the iCloud. A hacker had gotten in and stolen hundreds of photos from the celebrities in an attempt to embarrass them.

The issue for many is that adding the album like this has been an invasion of privacy. It shows the power that Apple Inc. has to access someone’s account, and then add or remove music. There is almost a Nineteen Eighty-Four element to it for George Orwell fans.

Some people also complain that the music is taking up space on their iCloud. There is a limited amount available for free, and then users need to pay for more. People only want to pay for more if they have music, photos or videos on there that they want access to. There is no guarantee that users want access to U2’s album. It seems that has been where a lot of the complaints have come from about the whole situation.

So, was Apple Inc.’s decision to share U2’s new album for free a good or bad thing? It was certainly a good thing in the sense that the company was rewarding those who have iTunes accounts. However, the execution of it was done in a negative way.

What would have been better would have been for the tech giant to offer a free download to all iTunes users. This could have had a cut-off date, such as October 13, which is the cut-off date for the free U2 album. From there, users would have been allowed to download an album of their choice.

But this was a sign of the partnership between U2 and Apple Inc., so maybe the better thing to do would be to offer U2’s album for free and leave it to the users to choose whether to download it or not. That would have meant only those interested in the music would have gotten their hands on it, and there would have been no complaints about invasion of privacy.

If the iPhone creators really wanted to drop the album straight into iTunes, then some warning may have been appreciated. Either that, or making it clear how a user could then delete the album would have been a better way of handling it. Instead, users had to contact the company to find out how to delete or hide the album, instead of putting up with it taking up space. It has only been recently that a one-click tool was created to remove it permanently.

The idea behind for Apple Inc. to offer U2’s album for free was a good thing, but the execution of it was done in a bad way. These are lessons that the tech giant will need to take away for the next time it tries something similar.

Opinion by Alexandria Ingham


Tech Republic


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