Apple Inc. rules the realm of the modern day smartphone, and creates and bends its own rules, proving its dominance again with the iPhone 6. This has not been a secret ever since Apple reinvented the smartphone when they released a little piece of equipment called the iPhone for the first time in 2008. Whether Apple actually makes the “best” phone is debatable. Debatable, this idea always was, and debatable it shall remain. However, what is not up for any real discussion is the fact that Apple Inc. has an x-factor in its corner that other companies like Microsoft, Samsung, LG, and Blackberry do not possess, and that is the fact that all of Apple’s masterpieces, the iPhone 6 and all of its predecessors, have shifted the lifestyle of the people that use the products.
When the iPhone 6 was released in early September 2014 there had not been much marketing on television, radio, or internet surrounding the highly anticipated in-pocket computer. However, interest was as high as always, and if one searched, one could find users of all shapes, sizes, colors, creeds, and hairstyles with an iPhone 5 in hand describing what he or she heard the new iPhone would like like, while speculating on what features it would contain and the day it would be released.
Word of mouth, fueled by the passion of people who truly love Apple Inc. and have eyes for none else, is what brought sales figures numbering in the 10 millions over the first six days after release of the iPhone 6 possible. Microsoft and other tech companies like it are currently in a reactive position in order to maintain their share of the market, completely dismissing the prospect of gaining ground on Apple Inc.. With continued marketing innovation and reputation for products like iPads, iPods, and the new iPhone 6 Apple Inc. has continued to bend the rules right in front of the eyes of its competitors.
Watch a few NFL games on a Sunday, and what will be found is Microsoft Surface tablets in the hands of assistant coaches and backup quarterbacks. And good for Microsoft! However, addressing NFL and technology fans alike, an announcer during week one stated that the NFL is now using “iPad-like tablets” on the field. So even has he seeks to promote the good work by one of the “other” companies to maintain or earn relevance (by making an agreement with the NFL to only use and advertise the Surface during its tv ads) he ends up advertising for Apple Inc. by making the iPad tablet that casts the shadow that the Surface must live under.
IPhone 6 has also had its share of haters. #Bendgate has been the main villain in this version of the Apple versus everyone else saga, and has threatened to attach the very article of trust the holds users firm with Apple and its products: trust. #Bendgate is a trending topic on Twitter, but more importantly an advance by some where the accusation is that the iPhone 6, as well as the iPhone 6 Plus will bend when you put them in your pocket. While this proposal has deterred some from buying the latest installment of the iPhone, Consumer Reports notes that out of the tens of millions of sales in the first six days after release, there had only been nine complaints of bending, nine out of 10 million plus sold.
As it turns out, #Bendgate may have been the most successful marketing campaign for the iPhone 6 and 6 Plus, as some strongholds even bought the product just to bend it. Nonetheless, the world’s most valuable brand still has phone sales shooting off the charts, but more imperatively the iPhone and other gadgets by the tech giant remain the standard in an industry that can be won by newness.
Lines out the door, around the corner, and up the street simply do not gather frequently for competitors to Apple Inc. like LG, Blackberry, or Microsoft. These companies’ products are great, often look cooler, and often do more stuff than Apple’s products, iPhone 6 included, but these other companies are playing by Apple’s rules: rules that they create, play by themselves, and occasionally bend.
By LaBaron Jackson