Twitter announced their popular social networking platform will add tweets of random users to timelines. This latest experiment is a bid to bring more relevant content to current user’s home timeline while introducing them to new friends along the way. Some lovers of the Twitter platform will find it useful while others may despise the concept.
Users with a lot of followers may not realize the additional tweets but for others who are very selective with who they choose to connect with the experiment may prove more obvious. Twitter recently launched the new feature for its entire community and has already received comments from users.
Content for this experiment will be displayed based on a number of factors, including activity from accounts which are already followed by certain users. The site will monitor activity from accounts and the way people within networks interact with user’s tweets to determine their popularity. Twitter released the following statement when addressing this experiment:
Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.
Twitter’s developers are constantly evolving their product. Some changes are designed to help users protect their account as well as make sharing photos easier while others are done behind the scene to help suggest relevant content for users and make Twitter more engaging. Each experiment is always tested prior to implementation. The social network said it generally tests features out with small groups before deciding what they will release. Developers said tests are essential in order to determine the best possible user experience. They said:
It’s rare for a day to go by when we’re not releasing at least one experiment.
Not every experiment is released to users. The experiments that do not get implemented are more valuable, according to developers, because they help decide what should not be used. The ultimate goal is to learn what works in order to enhance the product.
Twitter’s platform was founded by Jack Dorsey and Biz Stone in 2006. This social medium has reformed the communication style of many by sharing 140 characters of information called tweets. Like most social media outlets user accounts can be private or public and can include other content such as links or pictures. Politicians, celebrities, journalists and other public figures have used this platform to gain a significant amount of followers with whom they can share short bursts of content.
Many media outlets use Twitter to broadcast breaking news stories in order to get the word out faster and to an innumerable amount of viewers at the same time. Companies also use Twitter in order to announce sales or release promotional information.
In their most recent experiment Twitter has announced that it will include random tweets to user’s timelines in order to introduce them to other “tweeters” who are like-minded. Although some may find this annoying, developers hope it will encourage people to engage with others outside of their community who share the same type of interests.
By: Cherese Jackson (Virginia)