Volkswagen has taken a major step towards enlightening young and old people alike about the dangers of using technology while driving by staging an epic commercial that is sure to impact moviegoers in China. Every year, more and more drivers are on the roads, and with today’s technology, there are more dangers on the inside of a vehicle than on the outside.
Texting has become one of the biggest dangers to teens and adults. There seems to be an almost irresistible pull for drivers when they hear their phone signalling a text or a phone call. In 2011, over one million accidents were reportedly due to the use of a mobile device, according to a group that is dedicated to stopping texting and driving. TextingandDrivingSafety.com is a family-owned and operated company dedicated to bringing awareness to all drivers of the potential for injury or death due to distracted driving.
According to their site, they have partnered with schools and police departments and have come up with the following statistics. The minimum time that eyes are off the road to read or send a text is five seconds. That may not sound like much time unless one considers the fact that when a vehicle is moving at 55 mph, five seconds is the equivalent of driving the length of a football field while blindfolded. Volkswagen puts this in perspective in the video below.
This family-owned site is doing a lot of good toward bringing awareness, and based on this Volkswagen video, the two should team up. Being told not to do something and actually being immersed in the visual reality of the prohibited actions are two different things. These moviegoers certainly see what happens when today’s youth respond to that ever recognizable ping of a text message.
The Center for Disease Control and Prevention (CDC) has done a study on distracted driving, which they label as falling into three categories, visual, manual or cognitive. This means having one’s eyes off the road, hands off the wheel or taking one’s mind off driving are all distractions. The CDC went on to illustrate this problem further by giving the following statistics, more than nine people die and over 1,000 are injured each day due to one of these three categories.
Volkswagen has gone to great lengths to bring this message in the form of a movie theater experience, which depicts the message in more clearly than most have ever seen before. It is no doubt that teenagers are the number one users of mobile devices, and in a recent study, researchers from the Cohen Children’s Medical Center state that it is the leading cause of teen deaths in 2013.
These statistics can be shocking, and many are working towards ensuring that more teenagers do not become the type which are 23 times more likely to crash due to texting. The Volkswagen commercial experience is something that could be done in every city in the world, and is something that every teenager and parent of teenagers should watch.
Opinion By Kristi Cereska