The World Trade Center is being occupied for the first time in 13 years. Major publishing company Condé Nast is the first to occupy the brand new “One World Trade Center” tower. The company moved 175 employees into the building Monday and is expected to bring in more than 3,000 more by the beginning of 2015. According to sources, Nast has leased 5 floors of the building. Other companies will be joining them shortly including Kids Creative, Servcorp, and Legends Hospitality.
The tower has been under construction for eight years and has hit a fair number of snags along the way. According to sources both political complications and economic instability contributed to the length of time it took to get this project finished. One World Trade Center is the 104 story, $3.9 billion tower that sits at the center of a 16 acre site built on the rubble of the decimated Twin Towers. The World Trade Center complex contains the National September 11th Memorial and Museum where people can go to commemorate the 2,700 people who died in the attack on the towers in 2001. There is also a 4 World Trade Center that is already finished and a 3 World Trade Center still under construction.
Condé Nast is moving to the tower from Times Square. This move is significant for several reasons. According to the Wall Street Journal the move is a symbol of corporate changes toward a “digital future.” Nast produces multiple successful magazines including Vanity Fair The New Yorker. This will bring not only more economic stability to the area, but also fresh diversity that will strengthen businesses that already exist in the surrounding area.
This is not the first time Nast has been a “pioneer” at a new location. In 1999 the company moved from Madison Avenue to Times Square. According to Chief Executive Chuck Townsend, the change in location mirrors other moves within the company. They are becoming a “full media company” with primarily digital platforms. That process changes the “culture,” Townsend said and sometimes location and the things you are surrounded by also contributes to that change.
The tower itself is owned by the Port Authority of New York and New Jersey and the Durst Organization. Its construction and security were overseen by numerous organizations including the New York Police Department, the CIA and the FBI according to Steve Plate, Port Authority director of World Trade construction. Plate said that the completion of the project will be bitter-sweet. Joy for the tower itself, but also sadness for those who were lost.
The World Trade Center being occupied for the first time in 13 years brings with it a lot of emotions, not just for the people directly involved, but also for Americans in general. CBS quotes different sources statements on it. Some hope that it represents “closure” for Americans, others say it symbolizes hope and the resilience of our country. For still others it is a “step in the right direction.”
By Clara Goode
Photo Source: Anthony Quintano –