iPhone users are now officially fed up of Apple’s deceptions. Two individuals have decided it is time to sue the company for its false advertising regarding storage space. This is not the first time the tech giant has been sued over this issue, but the first time the case was dismissed.
Paul Orshan and Christoper Endara decided to file a complaint on December 29. According to their lawyers, the tech giant fraudulently claimed that iPhones they bought had 16GB of storage space. iPads were also supposed to have this amount of space. However, it turns out that pre-installed apps and the iOS 8 operating system take up between 18.1 and 23.1 percent of storage space, depending on the device.
In 2007, the first case was due to the iPod Nano only having 93 percent of its advertised spaced due to the operating system. While that case was dismissed, it certainly seems that only giving users 80 percent of advertised space could certainly stand some ground. Apple claims that users do not need the full amount anyway since most people back up photos, files and videos on Cloud storage. The plaintiffs claims that it is just a ruse for Apple to sell more Cloud storage to users.
While some discrepancy between Apple’s advertised storage space and the actual amount available on devices is expected, consumers should not expect so much taken up. iPHone users are getting fed up of Apple’s deceptions, and want something to happen about it. Orshan and Endara are looking for $5 million in damages from the tech giant.
The issue for most is that the operating system and apps cannot be deleted. They end up with less space for their own, preferred apps and photos. The plaintiffs believe it is time for Apple to advertise the real amount of space available. Another option would be to downsize the operating system so that it does not take up as much space on the iPhones and iPads.
In the lawsuit, the pair have decided that Apple is trying to get more money out of consumers when they are in a “desperate moment.” While users get 5GB of Cloud storage for free, that is quickly taken up by photos and videos. Plans range from $0.99 to $19.99 for extra storage depending on the amount needed. Up to 1TB of storage is available on the Cloud for the top price.
Another issue the plaintiffs deem is that there is no way of using Cloud storage from other vendors through the Apple devices. Individuals are stuck with the pricing plans, even if there is something cheaper elsewhere. However, it is possible for Apple users to use other free and paid Cloud storage, including Dropbox and Google Drive.
It will be interesting to see how the case plays out. It could be that 20 percent is a sufficient amount for a judge to listen to the case. While individuals expect some storage space to be taken up, it is a large amount to be considered reasonable for many. It has led to iPhone users getting fed up with Apple’s deceptions.
Opinion by Alexandria Ingham