State of the Union live voting will have the partnership of CNN and MSNBC, which will make use of Microsoft’s Bing Pulse to deliver viewer’s feedback real-time. During President Obama’s State of the Union on Tuesday, the voting technology of Bing Pulse will be turned on so viewers can agree or disagree with the president’s speech, and the sentiment of the American people will be instantly shared.
Many consider the State of the Union address to Congress by the United States president as the biggest night of American politics. It is heard by tens of millions of Americans all over the country, and will generate reactions from legislative hallways, boardrooms and living rooms.
Most people, especially the non-political, would rely on pundits and analysts to interpret the president’s message as well as the response of the countrymen hours and days after the speech. This year, however, will be different. Everyone will have a voice.
Anyone can go either MSNBC or CNN broadcast of this Tuesday’s State of the Union address and to pulse.msnbc.com or bing.com/CNN. The conversation can also be followed on Twitter via #BingSOTU throughout Tuesday evening.
The annual U.S. president’s speech will give everyone insights on the issues, and what the U.S. Administration stands. All will pay attention to what President Obama will say this Tuesday, especially those who care about their country’s issues; and they will be able to agree or disagree, even while the speech is going on, via State of the Union live voting, which will use Bing Pulse.
MSNBC and CNN have been using Bing Pulse in political events and will continue to do so in the coverage of the next U.S. presidential elections in 2016. Last year, the two news networks had Bing when they covered the 2014 U.S. mid-term elections. They also used the technology of Bing Pulse in the Great Debate series, giving real-time feedback on the presented policies – the NSA policy and the energy policy.
MSNBC now integrates Bing Pulse across digital and on-air programming as part of the 2016 Election coverage. The viewers of the network will be able to use Bing Pulse every weekday during news programming and events like debates, interviews and panels, as well as during election nights.
Meanwhile, viewers of CNN know the network has likewise used Bing Pulse during the interviews of Erin Burnett from Clinton Global Initiative, as well as when President Obama delivered his Islamic State of Iraq and Syria address. The feedback of the viewers can be seen on the Magic Wall of CNN, which displays news data interactively, and during the elections, the present night results.
Bing Pulse is easy to use and activate from a device that is enabled by the Internet, and on any platform. Users just have to tap the screen or mouse click, then weigh in or “pulse” how they feel every five seconds. Privacy is observed by Bing, as voting is anonymous.
As Obama gives his annual address on January 20, America will watch and listen. However, the citizens do not need to wait to find out how the nation feels, as they will be able to know America’s pulse, real-time. Thanks to State of the Union live voting, that will use Bing Pulse.
By Judith Aparri
Photo courtesy of Sarah Houghton – Flickr License