Topgolf is coming to Las Vegas. Topgolf is a top-notch golf entertainment complex where the favorite local establishment, with an extensive food and beverage menu, meets the competition of golf. It has point-scoring golf games with dart-like targets in the ground that challenge friends and family of any skill level, from the kid to the pro-golfer, all year around. The object is to get closest to the center/bulls-eye, and the farther the distance out the microchipped balls are hit the more points a person tallies.
The technology of the Topgolf concept is top-secret. The way it works is that when it is a person’s turn, they hit a golf ball containing a personalized microchip into one of 11 targets ranging from 20 to 240 yards away. The microchip in the golf ball is detected by a reader, one of which is placed in every section of every target. The reader computes your score based on the accuracy and distance of the shot and then sends the score to your bay screen. There is no need for paper and pen.
The Topgolf concept was developed by two brothers in 2000 who were bored on a driving range in North London, England, who were wishing they knew how close to the pin their shots were and exactly how far their shots went. Although these two guys are hardcore golfers, the Topgolf concept appeals to brand new golfers and avid golfers. Servers bring food and drinks, including alcohol, to the guests.
Topgolf announced it is going to build a flagship location at Las Vegas’s MGM Grand Hotel & Casino, located on the Las Vegas Strip. The Topgolf experience in Las Vegas is to be the largest, brightest and most lavish driving range in the world. It is slated to open in 2016 and projected to bring in one million visitors in its first year. The facility, with 105,000 square feet, will sprawl across eight acres behind the MGM Grand convention space. This is the biggest piece of land on the Strip for a non-casino company.
Being Vegas, Topgolf is bringing this experience to a whole new level. The fourth level of Topgolf will feature a VIP area with water features and cabanas surrounding it. There will be 102 hitting bays on the three lower levels. Monthly memberships, leagues, tournaments, special events and fundraisers will all add to this experience.
There will be a bar on all four levels, a full-service restaurant, a locals lounge and a stage for live music with a DJ. Topgolf Las Vegas will also have a lot more international flavor to the food menu than other locations. The facility in Las Vegas is expected to cost more than $50 million, whereas the other locations cost around $18 million to build. The economic output of the Las Vegas location is anticipated to be over $700 million in a 10-year period.
The MGM Grand calls this a win/win for everyone. Casinos are seeking out ways to draw new crowds and add non-gaming activities, and this is MGM’s way of hitting the ball on the sweet spot of financial success. Meet the new future of Las Vegas, the Topgolf experience, in spring of 2016.
By Michele Enli