Gossip Girl star Ed Westwick has put his uber popular All About That Bass merchandise back online for a limited time once more, brought back in order to hit the actor’s goal of selling just over 24,000 for charity. The charity of which Westwick is raising money is St. Jude Children’s Research Hospital. This effort marks the third time the 27-year-old has taken to selling the slogan-branded items online in order to support the aforementioned cause.
Westwick’s merchandise consists mostly of varying shirt styles; there is an American Apparel 3/4 sleeve, an American Apparel short sleeve tee (sold in both a male and female fit), a Next Level female tank top, and a Next Level female tri-blend racerback tank top. There are also two types of hoodies and a sweatshirt; the website sells a Gildan pullover hoodie, an Independent zip-up hoodie, and an Independent pullover sweatshirt. There is also an Augusta tote bag. Prices for these items range from $19.99 (the Augusta tote bag) to $39.99 (the two hoodies and the sweatshirt) with portions of the proceeds going towards St. Jude. They are being sold on the website Represent.
Westwick’s first attempt to reach his charity goal by selling the aforementioned merchandise was back around Christmas time, but the numbers fell short of what he had hoped. Therefore, he brought it back a short while later but still was not satisfied with the result. This time, however, Westwick is incredibly close to reaching the number of items sold he needs for his mission to be complete. With a little under two days left to go, Westwick has sold 23, 987 shirts out of a goal of 24, 089.
The slogan on the merchandise relates to Westwick’s role as Charles (Chuck) Bass in the now infamous television adaptation of Cecily von Ziegesar’s best-selling young adult book series Gossip Girl, which consisted a total of 13 novels. The words “All About That Bass” are a pun regarding the popular Megan Trainor Top 40 hit of the same name, but written as though referring to Chuck’s surname. The pun in question has led to the merchandise being such an enormous hit amongst fans of both the book series and the TV adaptation, given that Westwick is also one of the most favored actors to have come out of the Gossip Girl television series.
It has certainly been an eventful time for Westwick as of late. Earlier today, it was announced that the Hertfordshire native is making a comeback to television in the form of a role he is playing in the upcoming ABC crime drama L.A. Crime, set to air presumably in the Fall 2015 primetime lineup. He will play a serial killer, the male half of a duo based off the infamous partners in crime Bonnie and Clyde. Westwick’s female counterpart will be played by Erika Christensen, who rose to fame for her part playing Julia Braverman-Graham in the NBC dramatic-comedy Parenthood.
Presumably, Gossip Girl star Ed Westwick will reach his goal regarding the amount of items he wants sold in order to donate part of the proceeds to St. Judge. Based on how high the numbers have been climbing so far, it is almost without a doubt that the actor will sell the amount remaining needed to reach said goal.
By Rebecca Grace