Copywriting is essentially when one writes as part of advertising or marketing, in order to attract business or followers. This form of writing can be used to both sell people on a product, as well as on an idea or possibly a belief. In order to be effective at copywriting, it is always a good idea to follow tips and guidelines that will benefit the overall writing. Most of the time the tips are general to all types of copywriting, but there can be guidelines specific to the type of work needed. The following is a more general set of tips to adhere to.
Do the research
As with any form of writing, it is important for one to do their research. In copywriting, no matter what a person is trying to convey, the more information one has, the more likely they will be able to get their point across. Doing the necessary research will allow the author a chance to better inform the reader. It will also give an author more facts to play with in their writing.
Make the writing interesting
The best way to get a person to keep reading is to make the work interesting. Copywriting is all about keeping the readers interest, and the best way to do that is by having fascinating facts and tidbits. No matter what you are writing about, make the work appeal to the reader. Make the piece unique so that it stands out from the crowd. Readers do not want to read the same thing multiple times, and adding a fresh spin or interesting details will keep the person’s attention.
Simplify the content provided
Although it is important to make the work interesting, the writing still needs to be simplified. Basically this means making sure the message comes across in a concise and clear manner. The most effective copywriting is the one that is easily understood by the majority of the readers.
Writing should tell a story
No matter what you are writing, the words should give the reader a story. Even when one is trying to sell something, the words should inspire. The writing should be able to paint a picture in the minds of the reader. In copywriting, the most effective tool is the ability to use words to create a vivid image, that resonates with the audience.
Know the audience
It does not matter what a person is trying to sell, if one is unclear as to who their audience is, their writing will never be effective. It is important to know who the audience is and what they might be looking for. By knowing the audience, the copywriter can better tailor their work and will essentially be more effective at the task at hand.
Always have a purpose
Writing is always about having a purpose. No matter what a person is writing about, it is important to have intent behind the writing. While content is crucial, having a purpose behind the work will leave one with a piece of a puzzle that actually fits into the overall big picture.
Effective copywriting is all about knowing what you are writing about, and how to accurately get a message across. As with any writing, practice makes perfect and there are always crucial steps required to get the best work possible. There are always additional tricks and tips that one can use to be an effective writer, copywriter or even an editor, but having a basic understanding of key writing guidelines can make all the difference.
By Kimberley Spinney
Photo by sure2talk – Flickr License