‘Avengers: Age of Ultron’ Exerting Dominance Over the World


Much like the AI Ultron and his robot army that the Avengers face in the Disney/Marvel collaboration, Avengers: Age of Ultron, the movie is taking over the world and exerting its dominance over the international box office takes in every market it has opened in. Ultron has now opened in 44 markets, 55 percent of the markets it will eventually open in, and it has already grossed $201.2 million.

To put the dominance that Avengers: Age of Ultron is exerting over the world into perspective, this one has grossed 44 percent more during its debut than the first Avengers movie, which made it to $1 billion at the box office in just 19 days. Also, according to Disney, the film bested the opening of Iron Man 3 by 25 percent in the same markets. The movie apparently has no strings to hold it down.

The box office dominance of Avengers: Age of Ultron in its international debut bodes well for how the flick will do when it opens on May 2 in the U.S., and the movie has yet to open in the lucrative markets of China and Japan. The movie, Furious 7, continued to be Number One at the box office in the U.S., but will not be able to retain its hold on that spot, if Ultron exerts the same dominance over the North American market that it has shown internationally.

The influence of international audiences flocking to IMAX theaters to see Joss Whedon’s Avengers: Age of Ultron cannot be over-rated. At IMAX theaters, the film grossed $10.4 million, the largest take — not counting in China at IMAX theaters — of all time. With numbers like that, Ultron just might beat the current record of getting to the $1 billion mark in ticket sales of 17 days, faster than Furious 7.

The Avengers: Age of Ultron was an expensive film to make, reportedly costing $250 million. Despite the impressive debut it has had internationally, the movie has not yet made back how much it cost to make it. But, the movie is expected to continue the dominance it has thus far exerted over the box office when it opens in the United States, where it is predicted to gross over $200 million this coming weekend.

In Korea, Avengers: Age of Ultron had the biggest opening ever for a Western-made movie, and it accounted for a 91 percent market share. With a gross there of $28.2 million, that amount is 106 percent more than the first Avengers movie debuted at and 37 percent more than the debut gross of Iron Man 3.

In Russia, the movie managed to gross approximately $16.2 million. This opening puts it at 77 percent higher gross than the first Avengers flick, and eight percent over the gross of Iron Man 3 there. Although the ruble has fallen in value in comparison to the dollar by 46 percent, Ultron still managed to have a strong opening in Russia.

Another example of Ultron‘s dominance over the international market was how well it did in the U.K. and Ireland. The movie had the biggest debut of any superhero film ever, with a box office take of $27.3 million. The film was also the highest-grossing movie that has opened in April of all time there, it had the best IMAX opening ever, and the highest opening gross of 2015. The movie beat the first Avengers flick by 13 percent and it out-performed Iron Man 3 by an even wider margin, of 31 percent.

Besides opening in North America on May 2, Avengers: Age of Ultron will also open in Thailand, Spain, Turkey and Mexico. The movie will premiere in China on May 12 and in Japan this coming July 4.

One member of the Avengers team who will reportedly have a bigger and more important role in Ultron is Jeremy Renner, playing Hawkeye. Hawkeye, an operative of S.H.I.E.L.D., had his brief debut in Thor. He had more time on-screen in the first Avengers movie, from 2012, but in Ultron, he will really come into his own as a full-fledged character and Avengers team member.

Without giving too much away, Clint Barton, the alter-ego of Hawkeye, makes a big reveal about his private life to the rest of the Avengers. In a recent interview, Renner stated that the upcoming movie is the “first time he’s revealing himself” and is “speaking with personality.”

With Avengers: Age of Ultron exerting dominance over the world, will it continue to exert its dominance over North America? All indications are pointing to the Disney/Marvel film doing just that, and perhaps grossing more than the first Avengers movie did in its domestic debut. If so, it will become one of the highest-grossing movies of all time.

Written By Douglas Cobb

Daily Beast

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