The new Avengers movie Age of Ultron has been rocking the box offices for the places that it has been released, so far, but there is one country where many Germany theaters have boycotted the showing of the movie. In a dispute between Germany and Disney, which made the newest movie, Germany theater owners have decided to take action by not showing the film. Though the theaters that have shown the film have brought in $9.35 million, the country’s theaters could have most likely been bringing in much more revenue if they had decided to go ahead and show the film. But the point theater owners are trying to make, they are standing by. Even though the Avengers movies continue to grow more popular, Ultron may not be the only Avengers movie that is not shown in some Germany theaters, according to sources, if the dispute between the country and the film-maker Disney is not resolved.
Germany is not usually known for boycotting the entertainment industry of the U.S. As many U.S. movies bring in fortunes, most countries are cooperative in playing the reels at theaters, just as the U.S. does for many foreign movies, as well. But this time around, concerning the movie Avengers: Age of Ultron, Germany has decided that the cost is far too much higher than the possible gain. That’s right – the feud between Germany and Disney boils down to none other than money. Though it is apparent that the movie is making money in many places, Germany believes that Disney is doing theaters in the country a disservice with their recent price hike.
A representative for the cinema advocacy group in Germany, I.G. Nord, told reporters that Disney raised rental fees from 47.7 percent to 53 percent of ticket sales, giving them only twelve days notice before the expected release of Avengers: Age of Ultron. Karl-Heinz Meier said that this price increase caused the theaters to not be able to show the movie Avengers: Age of Ultron, due to the fact that the price increase could cause many theaters in Germany to close. If theaters can not make the cost of allowing viewers to see the movie, worth the cost of renting the movie for show, they will not be able to stay afloat financially. Meier stated, “When prices go up, then we have a serious problem that could force movie theaters to close.” It was also stated that in addition to raising rental fees for the movie, Disney also cut the amount of money that they normally contribute to advertising.
The Avengers: Age of Ultron was boycotted in many Germany theaters, which data added up to estimate that 686 theaters among 193 small towns did not show the movie. Though 840 screens did show the movie, which were the theaters that took in the profit of $9.35 million, the number that boycotted the movie was large enough to effect the showing. Box office results show that Avengers: Age of Ultron has made a large profit in the UK, though profits for the U.S. have not been determined quite yet, as the movie does not release in the states until May 1. Once the movie is released everywhere, it is sure to bring in a high profit at the box office. It has already brought in $201 million internationally, according to sources.
Though it is unclear whether Germany theaters will boycott other movies which release in the future, it seems that they will show movies that come at a good price range. As stated previously, Germany is not usually known for boycotting American movies, but the Avengers: Age of Ultron boycott is not the first time they have made this type of decision. According to sources, the country boycotted The Hulk in 2003, though only 200 theaters decided not to show the movie. The reasons were the same, as the theaters decided not to show The Hulk, based on a price increase that Disney set. Sources state that the new Star Wars movie The Force Awakens may also be boycotted if Disney is not willing to negotiate price.
For 686 theaters in Germany the Avengers: Age of Ultron movie will not be shown, due to Germany’s boycott. But as for the rest of the world, the Avengers: Age of Ultron will be slowly released in all theaters. Fans in the United States can look forward to seeing the movie on and after May 1.
By Crystal Boulware